{"id":53379,"date":"2008-03-04T15:21:48","date_gmt":"2008-03-04T14:21:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mala-niebieska-ksiega-reklamy-dla-branzy\/"},"modified":"2008-03-04T15:21:48","modified_gmt":"2008-03-04T14:21:48","slug":"mala-niebieska-ksiega-reklamy-dla-branzy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mala-niebieska-ksiega-reklamy-dla-branzy.html","title":{"rendered":"&#8222;Ma\u0142a Niebieska Ksi\u0119ga Reklamy&#8221; dla bran\u017cy"},"content":{"rendered":"<p>Autorami ksi\u0105\u017cki s\u0105 Steve Lance i Jeff Woll, a jej ameryka\u0144ski tytu\u0142 brzmi: &quot;The Little Blue Book of Advertising &#8211; 52 small ideas that can make a big difference&quot;.<\/p>\n<p>&quot;Ma\u0142a Niebieska Ksi\u0119ga Reklamy&quot; adresowana jest do os&oacute;b do\u015bwiadczonych, jak i pocz\u0105tkuj\u0105cych praktyk&oacute;w reklamy, w\u0142a\u015bcicieli firm oraz pracownik&oacute;w marketingu. Publikacja to zestaw pomys\u0142&oacute;w, ktore pozwol\u0105 stworzy\u0107 kampani\u0119 reklamow\u0105, zbudowa\u0107 mark\u0119 i przygotowa\u0107 akcje promocyjne.<\/p>\n<p>Ksi\u0105\u017cka dost\u0119pna b\u0119dzie w sprzeda\u017cy w Empikach, wybranych ksi\u0119garniach, popularnych sieciach i punktach sprzeda\u017cy w Polsce.<\/p>\n","protected":false},"excerpt":{"rendered":"Na polskim rynku wydawniczym ukaza\u0142a si\u0119 ksi\u0105\u017cka &quot;Ma\u0142a Niebieska Ksi\u0119ga Reklamy&quot;. To wsp&oacute;lny projekt agencji San Markos i wydawnictwa Studio Emka.","protected":false},"author":1,"featured_media":53380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[273,3043],"class_list":{"0":"post-53379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-san-markos","9":"tag-studio-emka","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53379"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53380"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}