{"id":53367,"date":"2008-03-04T16:29:36","date_gmt":"2008-03-04T15:29:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marksspencer-obniza-ceny-a-nie-jakosc\/"},"modified":"2008-03-04T16:29:36","modified_gmt":"2008-03-04T15:29:36","slug":"marksspencer-obniza-ceny-a-nie-jakosc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/marksspencer-obniza-ceny-a-nie-jakosc.html","title":{"rendered":"Marks&#038;Spencer obni\u017ca ceny a nie jako\u015b\u0107"},"content":{"rendered":"<p>Celem kampanii jest poinformowanie konsument&oacute;w o obni\u017cce cen oraz dotarcie do nowej grupy klient&oacute;w, kobiet w wieku 30-40 lat o dochodach na poziomie +1400 z\u0142.<\/p>\n<p>Reklamy Marks&amp;Spencer pojawi\u0105 si\u0119 na warszawskich billboardach, przystankach autobusowych, mostach, tramwajach, autobusach i w metrze. <\/p>\n<p>Kampani\u0119 wspiera\u0107 b\u0119d\u0105 dzia\u0142ania w prasie: (Dziennik, Gazeta Wyborcza, Metro, Claudia i Viva!). Dzia\u0142ania potrwaj\u0105 do ko\u0144ca miesi\u0105ca.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Mi\u0119dzynarodowe Centrum Reklamy, a za zakup medi&oacute;w odpowiada dom mediowy Star Media.<\/p>\n","protected":false},"excerpt":{"rendered":"1 marca ruszy\u0142a nowa kampania promocyjna marki Marks&amp;Spencer pod has\u0142em: &quot;Obni\u017cyli\u015bmy tysi\u0105ce cen nie rezygnuj\u0105c z jako\u015bci&quot;.","protected":false},"author":1,"featured_media":53368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1205,3042,1686],"class_list":{"0":"post-53367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-marksspencer","9":"tag-miedzynarodowe-centrum-reklamy","10":"tag-star-media","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53367"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53368"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}