{"id":53334,"date":"2008-03-05T14:08:39","date_gmt":"2008-03-05T13:08:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cyfra-zmienia-sie-na-wiosne-2\/"},"modified":"2008-03-05T14:08:39","modified_gmt":"2008-03-05T13:08:39","slug":"cyfra-zmienia-sie-na-wiosne-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cyfra-zmienia-sie-na-wiosne-2.html","title":{"rendered":"Cyfra+ zmienia si\u0119 na wiosn\u0119"},"content":{"rendered":"<p>Wed\u0142ug tw&oacute;rc&oacute;w od\u015bwie\u017cony styl wizualny platformy nawi\u0105zuje do prostej stylistyki i bazuje na palecie \u017cywych kolor&oacute;w. Za\u0142o\u017ceniem nowej koncepcji jest dynamizm i energia zawarte w przekazie wizualnym Cyfry+. Tw&oacute;rc\u0105 nowego stylu graficznego marki jest agencja Adah Advertising. <\/p>\n<p>W ramach wiosennej kampanii wizerunkowej marki pojawi si\u0119 30-sekundowy spot pt.: &quot;Liberator&quot;. B\u0119dzie emitowany na antenie: TVP1, TVP2, TVN, TVN7, Polsat2, TVP Info, TVN24 i TVP Kultura oraz w kana\u0142ach w\u0142asnych Canal+ Cyfrowy. Kampania telewizyjna rozpoczyna si\u0119 5 marca.<\/p>\n<p>Wsparciem dla przekazu wizerunkowego s\u0105 materia\u0142y BTL w punktach sprzeda\u017cy oraz radiowe spoty promocyjne emitowane w rozg\u0142o\u015bniach: RMF FM, Radio Zet, Eska, Z\u0142ote Przeboje, Antyradio, PIN, Radiostacja, RMF Classic, RMF Maxxx, TOK FM i Radio Jazz. <\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a Gruppa66 Ogilvy, a materia\u0142y BTL agencja Adah Advertising. Media zaplanowa\u0142 dom mediowy MPG.&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 nowa kampania promocyjna Cyfry+, kt&oacute;ra ma umocni\u0107 wizerunek marki jako najatrakcyjniejszej platformy na rynku. W kampanii zostanie wykorzystana nowa oprawa graficzna marki.","protected":false},"author":1,"featured_media":53335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2611,833,808,299],"class_list":{"0":"post-53334","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adah-advertising","9":"tag-cyfra","10":"tag-mpg","11":"tag-ogilvy","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53334"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53335"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}