{"id":53318,"date":"2008-03-05T17:13:34","date_gmt":"2008-03-05T16:13:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/porsche-przejmuje-volkswagena\/"},"modified":"2008-03-05T17:13:34","modified_gmt":"2008-03-05T16:13:34","slug":"porsche-przejmuje-volkswagena","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/porsche-przejmuje-volkswagena.html","title":{"rendered":"Porsche przejmuje Volkswagena"},"content":{"rendered":"<p>Salon motoryzacyjny w Genewie nie jest jedynym wydarzeniem ostatnich dni, kt&oacute;re odbi\u0142o si\u0119 szerokim echem w \u015bwiatku motoryzacyjnym. Porsche posiadaj\u0105c ju\u017c 30,9 proc. akcji producenta &quot;samochod&oacute;w dla ludu&quot; zwi\u0119kszy\u0142o sw&oacute;j udzia\u0142 o kolejne 20 proc., staj\u0105c si\u0119 wi\u0119kszo\u015bciowym udzia\u0142owcem sp&oacute;\u0142ki. <\/p>\n<p>Koncern kierowany przez niemieck\u0105 mark\u0119, w sk\u0142ad kt&oacute;rego wchodz\u0105 r&oacute;wnie\u017c Audi, Seat, Skoda, Bugatti, Lamborghini oraz Bentley, staje sie jednocze\u015bnie najwi\u0119kszym imperium motoryzacyjnym w Europie wartym 150 mld euro. Porsche Automobil Holding, kt&oacute;ry utworz\u0105 obie marki, b\u0119dzie m&oacute;g\u0142 \u015bmia\u0142o stawa\u0107 w szranki z takimi gigantami rynku jak Toyota, Ford czy General Motors.<\/p>\n<p>Z kolei Volkswagen zakupi\u0142 dwie trzecie udzia\u0142&oacute;w w szwedzkiej firmie produkuj\u0105cej samochody ci\u0119\u017carowe Scania za oko\u0142o 2,9 mld euro. Koncern posiada ju\u017c inn\u0105 mark\u0119 z tego segmentu &#8211; MAN &#8211; co czyni VW najwi\u0119kszym graczem na rynku samochod&oacute;w ci\u0119\u017carowych w Europie.<\/p>\n<p>Decyzja Porsche, do kt&oacute;rej koncern przymierza\u0142 si\u0119 ju\u017c od pewnego czasu, mo\u017ce zawa\u017cy\u0107 na wizerunku Volkswagena, kt&oacute;ry do tej pory prawdopodobnie niewielu kojarzy\u0142 sie z luksusem, \u015bwietnymi osi\u0105gami i nieprzeci\u0119tnym designem. Po og\u0142oszeniu porozumienia, akcje Porsche wzros\u0142y o 3,2 proc. osi\u0105gaj\u0105c na poniedzia\u0142kowym zamkni\u0119ciu 177,2 euro.<\/p>\n","protected":false},"excerpt":{"rendered":"Porsche zacie\u015bnia swoje kontakty z Volkswagenem przejmuj\u0105c 51 proc. udzia\u0142&oacute;w w niemieckim koncernie.","protected":false},"author":1,"featured_media":53319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[381,1929],"class_list":{"0":"post-53318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-porsche","9":"tag-volkswagen","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53318"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53319"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}