{"id":53312,"date":"2008-03-05T17:19:55","date_gmt":"2008-03-05T16:19:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rosnie-ilosc-reklam-w-grach\/"},"modified":"2008-03-05T17:19:55","modified_gmt":"2008-03-05T16:19:55","slug":"rosnie-ilosc-reklam-w-grach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/rosnie-ilosc-reklam-w-grach.html","title":{"rendered":"Ro\u015bnie ilo\u015b\u0107 reklam w grach"},"content":{"rendered":"<p>W 2007 r. wydatki na reklamy w grach wynios\u0142y 295 mln dol., przy czym liczba ta wzrosn\u0105\u0107 ma a\u017c do poziomu 650 mln w 2012 roku. <\/p>\n<p>Ogromny wzrost tego sektora nie b\u0119dzie pochodzi\u0142 z gier na konsole, ale z szybko rozwijaj\u0105cego si\u0119 segmentu gier typu casual oraz sieciowych &#8211; przewiduje raport eMarketer. <\/p>\n<p>Raport &quot;Video Game Advertising&quot; wskazuje r&oacute;wnie\u017c, \u017ce wydatki na reklam\u0119 umieszczon\u0105 w grach dost\u0119pnych w sieci wzrosn\u0105 o 133 procent. W tym przypadku odbiorcy nie maj\u0105 wi\u0119kszych obiekcji przed ogl\u0105daniem tego typu reklam. Najcz\u0119\u015bciej s\u0105 one traktowane nie tylko jako rodzaj sztuki imituj\u0105cej \u017cycie, ale r&oacute;wnie\u017c jako pewnego rodzaju zap\u0142at\u0119 za mo\u017cliwo\u015b\u0107 grania bezp\u0142atnie.<\/p>\n","protected":false},"excerpt":{"rendered":"\u015awiat gier wideo ulegnie w najbli\u017cszych latach przekszta\u0142ceniom, ilo\u015b\u0107 umieszczanych w nim reklam ma wzrosn\u0105\u0107 nawet dwukrotnie.","protected":false},"author":1,"featured_media":53313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2162],"class_list":{"0":"post-53312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-emarketer","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53312"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53313"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}