{"id":53279,"date":"2008-03-06T14:44:21","date_gmt":"2008-03-06T13:44:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/star-chips-produktem-dla-mlodziezy\/"},"modified":"2008-03-06T14:44:21","modified_gmt":"2008-03-06T13:44:21","slug":"star-chips-produktem-dla-mlodziezy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/star-chips-produktem-dla-mlodziezy.html","title":{"rendered":"Star Chips produktem dla m\u0142odzie\u017cy"},"content":{"rendered":"<p>Has\u0142o kampanii brzmi: &quot;Wsi\u0105kniesz na d\u0142u\u017cej&quot; i jest ona skierowana do m\u0142odzie\u017cy w wieku 15-25 lat.<\/p>\n<p>Na potrzeby kampanii agencja Gruppa66 Ogilvy przygotowa\u0142a i zrealizowa\u0142a 30- i 15-sekundowe spoty telewizyjne. Kampania rusza 6 marca i pierwszy etap potrwa do 27 kwietnia. Drugi planowany jest w okresie wakacji.<\/p>\n<p>Spoty emitowane b\u0119d\u0105 w Polsacie, Polsacie Sport, Polsacie 2, TV4, 4Fun TV i TVN7. Kampani\u0119 telewizyjn\u0105 wespr\u0105 dzia\u0142ania w internecie, za przygotowanie kt&oacute;rych odpowiedzialna jest agencja Ogilvy Interactive.<\/p>\n<p>Za zakup i planowanie medi&oacute;w odpowiada dom mediowy OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Celem kampanii telewizyjnej Star Chips jest wzmocnienie wizerunku tej marki jako produktu dla m\u0142odzie\u017cy.","protected":false},"author":1,"featured_media":53280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[299,333,2027],"class_list":{"0":"post-53279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ogilvy","9":"tag-omd","10":"tag-star-chips","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53279"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53280"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}