{"id":53273,"date":"2008-03-06T15:28:17","date_gmt":"2008-03-06T14:28:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zagadkowa-kampania-motoroli\/"},"modified":"2008-03-06T15:28:17","modified_gmt":"2008-03-06T14:28:17","slug":"zagadkowa-kampania-motoroli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zagadkowa-kampania-motoroli.html","title":{"rendered":"Zagadkowa kampania Motoroli"},"content":{"rendered":"<p>W 8 najwi\u0119kszych miastach Polski pojawi\u0142 si\u0119 teaser kampanii. Na s\u0142upach og\u0142oszeniowych i citylightach&nbsp; zosta\u0142y umieszczone plakaty ostrzegaj\u0105ce przed bli\u017cej nieokre\u015blonym niebezpiecze\u0144stwem. Plakaty zach\u0119caj\u0105 do przekazania wiadomo\u015bci innym i wej\u015bcia na stron\u0119 Motorazr.org. Znajd\u0105 si\u0119 na niej zasady konkursu, w kt&oacute;rym mo\u017cna wygra\u0107 telefony.<\/p>\n<p>Kampania wspierana jest konkursem oraz obecno\u015bci\u0105 na portalach Onet.pl, Wirtualna Polska, Interia.pl i Gazeta.pl, komunikatorach Gadu-Gadu i Tlen.pl oraz w serwisach tematycznie zwi\u0105zanych z telefoni\u0105 kom&oacute;rkow\u0105 i w wyszukiwarce Google. <\/p>\n<p>Po cz\u0119\u015bci teaserowej kolejnym etapem kampanii jest rozwi\u0105zanie zagadki w postaci nowych plakat&oacute;w ze zdj\u0119ciem bohatera ca\u0142ej akcji.<\/p>\n<p>\u0141\u0105cznie wykorzystanych zostanie ponad 500 citylight&oacute;w oraz 12 tysi\u0119cy plakat&oacute;w.<\/p>\n<p>Kampania zosta\u0142a przygotowana przez agencj\u0119 Ogilvy Action. Za zakup medi&oacute;w odpowiada dom mediowy MindShare.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Motorola rozpocz\u0119\u0142a interaktywn\u0105 kampani\u0119 promujac\u0105 telefon Motorazr V8. Kampania skierowana jest jest do m\u0142odych i aktywnych ludzi.","protected":false},"author":1,"featured_media":53274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,1531,804],"class_list":{"0":"post-53273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-motorola","10":"tag-ogilvy-action","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53273"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53274"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}