{"id":53257,"date":"2008-03-06T17:22:46","date_gmt":"2008-03-06T16:22:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-reklamowa-avonu\/"},"modified":"2008-03-06T17:22:46","modified_gmt":"2008-03-06T16:22:46","slug":"nowa-kampania-reklamowa-avonu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-reklamowa-avonu.html","title":{"rendered":"Nowa kampania reklamowa Avonu"},"content":{"rendered":"<p>W pi\u0105tek w trzech dziennikach: Gazecie Wyborczej, Rzeczpospolitej oraz Metro uka\u017ce si\u0119 reklama przygotowana przez Avon z okazji Mi\u0119dzynarodowego Dnia Kobiet.<\/p>\n<p> Reklama ma charakter wizerunkowy i ma podkresla\u0107 charakter Avonu jako firmy dla kobiet.&nbsp;R&oacute;wnocze\u015bnie rozpoczyna si\u0119 kampania reklamowa Korektora cellulitu TriLaser, kt&oacute;ry ma pom&oacute;c kobietom w walce z cellulitem.<\/p>\n<p>To nowy produkt z linii Anew Clinical, kt&oacute;ry zostanie wprowadzony wraz z wiosennym katalogiem. <\/p>\n<p>Korektor cellulitu TriLaser to domowa alternatywa dla zabiegu w gabinecie kosmetycznym. Produkt reklamowany jest w telewizji (TVP, Polsat, TVN, TV4, TVN7, TVN24), prasie (Tw&oacute;j Styl, Claudia, Pani, Elle, Zwierciad\u0142o, Glamour, Viva, Gala) i internecie (WP.pl, Gazeta.pl, Onet.pl, Wiza\u017c.pl, Interia.pl, Polki.pl). Kampania telewizyjna potrwa od 28 lutego do 23 marca.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja SoHo, a media kupi\u0142 i zaplanowa\u0142 do mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"W reklamie Avonu po raz pierwszy pojawi si\u0119 nowa ambasadorka marki &#8211; Reese Witherspoon.","protected":false},"author":1,"featured_media":53258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[117,2526,377],"class_list":{"0":"post-53257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-avon","9":"tag-soho","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53257"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53258"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}