{"id":53255,"date":"2008-03-06T17:45:58","date_gmt":"2008-03-06T16:45:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dom-bank-banki-od-wszystkiego-sa-do-niczego\/"},"modified":"2008-03-06T17:45:58","modified_gmt":"2008-03-06T16:45:58","slug":"dom-bank-banki-od-wszystkiego-sa-do-niczego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dom-bank-banki-od-wszystkiego-sa-do-niczego.html","title":{"rendered":"Dom Bank: banki od wszystkiego s\u0105 do niczego"},"content":{"rendered":"<p>Celem kampani jest podkre\u015blenie wizerunku banku jako wyspecjalizowanego w kredytach hipotecznych oraz dotarcie do grupy niezdecydowanych kredytobior&oacute;w.<\/p>\n<p>Kampania opiera si\u0119 na zasi\u0119gowych billboardach miejskich. Reklama b\u0119dzie emitowana tak\u017ce w internecie (Onet.pl, WP.pl, Interia.pl, o2.pl), w ramach pakiet&oacute;w Arbodom, Ad.net, IDM i na komunikatorze Gadu-Gadu. <\/p>\n<p>Reklamy prasowe b\u0119d\u0105 pojawia\u0107 si\u0119 w oparciu o zakup jako\u015bciowy powierzchni w wybranych tytu\u0142ach. Radio wspiera\u0107 b\u0119dzie g\u0142&oacute;wnie dzia\u0142ania o charakterze lokalnym. <\/p>\n<p>Wsparciem kampanii b\u0119dzie obecno\u015b\u0107 na bran\u017cowych imprezach targowych.<br \/>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania promocyjna Dom Banku pod has\u0142em: &quot;Banki od wszystkiego s\u0105 do niczego&quot;.","protected":false},"author":1,"featured_media":53256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2851],"class_list":{"0":"post-53255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-dom-bank","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53255"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53256"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}