{"id":53233,"date":"2008-03-07T13:04:50","date_gmt":"2008-03-07T12:04:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mrm-i-universal-mccann-inwestuja-w-eyetracking\/"},"modified":"2008-03-07T13:04:50","modified_gmt":"2008-03-07T12:04:50","slug":"mrm-i-universal-mccann-inwestuja-w-eyetracking","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mrm-i-universal-mccann-inwestuja-w-eyetracking.html","title":{"rendered":"MRM i Universal McCann inwestuj\u0105 w eyetracking"},"content":{"rendered":"<p>Jedno z nich b\u0119dzie wykorzystywane w badaniach zwi\u0105zanych z u\u017cyciem internetu, drugie m.in. do bada\u0144 reklam prasowych, telewizyjnych oraz bada\u0144 opakowa\u0144.<\/p>\n<p>W Universal McCann badaniami eyetracking zajmie si\u0119 Anna Niemczyk &#8211; senior research analyst, kt&oacute;ra odpowiedzialna jest za prowadzenie bada\u0144 trackingowych (atrybuty i \u015bwiadomo\u015b\u0107 marek, reklama) oraz pracuje przy projekcie bada\u0144 wirtualnej etnografii.<\/p>\n<p>W MRM Worldwide badania prowadzone b\u0119d\u0119 w ramach dzia\u0142u MRM Experience i poszerz\u0105 ofert\u0119 firmy o badania z nurtu User Experience.<\/p>\n<p>W ramach zakup&oacute;w zosta\u0142a podpisana umowa partnerska miedzy firmami Tobi, producentem sprz\u0119tu i oprogramowania do eyetrackingu oraz grup\u0105 McCann Erickson.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja interaktywna MRM Worldwide i dom mediowy Universal McCann kupi\u0142y urz\u0105dzenia, kt&oacute;re umo\u017cliwiaj\u0105 prowadzenie bada\u0144 \u015bledzenia wzroku.","protected":false},"author":1,"featured_media":53234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1712,224],"class_list":{"0":"post-53233","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mrm-worldwide","9":"tag-universal-mccann","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53233"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53234"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}