{"id":53221,"date":"2008-03-07T13:46:09","date_gmt":"2008-03-07T12:46:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/intel-wybiera-agencje\/"},"modified":"2008-03-07T13:46:09","modified_gmt":"2008-03-07T12:46:09","slug":"intel-wybiera-agencje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/intel-wybiera-agencje.html","title":{"rendered":"Intel wybiera agencj\u0119"},"content":{"rendered":"<p>W wy\u015bcigu o obs\u0142ug\u0119 medialn\u0105 koncernu pozosta\u0142y: nale\u017c\u0105cy do Omnicom Group OMD, dom mediowy z grupy Publicis, Starcom oraz obecny dom mediowy Intela &#8211; Universal McCann. Do fina\u0142owej rozgrywki nie zakwalifikowa\u0142y si\u0119 Zenith Optimedia oraz Mediaedge:cia. <\/p>\n<p>Bud\u017cet medialny za\u0142o\u017conego w Santa Clara koncernu wynosi 300 mln dol. globalnie, przy czym badania Nielsen wskazuj\u0105, \u017ce roczne wydatki w Stanach Zjednoczonych stanowi\u0105 a\u017c jedn\u0105 trzeci\u0105 tej kwoty, oscyluj\u0105c wok&oacute;\u0142 100 mln dolar&oacute;w. Post\u0119powaniem przetargowym nowego bud\u017cetu zajmuje si\u0119 agencja Ark Advisors.<\/p>\n<p>Dotychczas za obecno\u015b\u0107 Intela w mediach odpowiada\u0142 dom mediowy Universal McCann, kt&oacute;ry marcu 2005 r. wygra\u0142 przetarg na obs\u0142ug\u0119 koncernu. Nowojorska sie\u0107, w sk\u0142ad kt&oacute;rej wesz\u0142y McCann Erickson oraz MRM, odpowiedzialna by\u0142a mi\u0119dzy innymi za wprowadzenie w 2006 r. procesora Core 2 Duo. <\/p>\n","protected":false},"excerpt":{"rendered":"Bud\u017cet medialny firmy Intel, warty 300 mln dol., pow\u0119druje w kwietniu do jednego z trzech finalist&oacute;w przetargu.","protected":false},"author":1,"featured_media":53222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[580],"class_list":{"0":"post-53221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-intel","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53221"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53222"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}