{"id":53211,"date":"2008-03-07T15:21:29","date_gmt":"2008-03-07T14:21:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/multimedialna-kampania-british-airways\/"},"modified":"2008-03-07T15:21:29","modified_gmt":"2008-03-07T14:21:29","slug":"multimedialna-kampania-british-airways","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/multimedialna-kampania-british-airways.html","title":{"rendered":"Multimedialna kampania British Airways"},"content":{"rendered":"<p>Celem kampanii jest promowanie nowego po\u0142\u0105czenia oraz przedstawienie nowej oferty cenowej British Airways. Dzia\u0142ania reklamowe prowadzone s\u0105 w Poznaniu i Warszawie. <\/p>\n<p>W Poznianiu kampania obecna b\u0119dzie w prasie i lokalnym radiu, na wielkoformatowym no\u015bniku na rynku Starego Miasta oraz na specjalnej ekspozycji na lotnisku \u0141awica, gdzie reklam\u0105 BA oklejono wind\u0119.<\/p>\n<p>W Warszawie kampania reklamowa wykorzystuje pras\u0119, lokalne i regionalne stacje radiowe oraz backlighty w okolicach lotniska Ok\u0119cie.<\/p>\n<p>Kampanie potrwaj\u0105 do ko\u0144ca marca. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy ZentihOptimedia, a kreacj\u0119 przygotowa\u0142a agencja reklamowa BBH.<\/p>\n","protected":false},"excerpt":{"rendered":"Linie lotnicze British Airways rozpocz\u0119\u0142y multimedialn\u0105 kampani\u0119 reklamow\u0105, kt&oacute;ra promuje po\u0142\u0105czenia z Londynem.","protected":false},"author":1,"featured_media":53212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2373,2665,250],"class_list":{"0":"post-53211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbh","9":"tag-british-airways","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53211"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53212"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}