{"id":5317,"date":"2012-07-25T16:33:34","date_gmt":"2012-07-25T14:33:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-nike-find-your-greatness-wideo\/"},"modified":"2012-07-25T16:33:34","modified_gmt":"2012-07-25T14:33:34","slug":"nowa-kampania-nike-find-your-greatness-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-nike-find-your-greatness-wideo.html","title":{"rendered":"Nowa kampania Nike: Find Your Greatness (wideo)"},"content":{"rendered":"<p>G\u0142&oacute;wn\u0105 osi\u0105 kampanii jest film &#8222;Find Your Greatness&#8221;, kt&oacute;ry od 25 lipca b\u0119dzie dost\u0119pny na portalach spo\u0142eczno\u015bciowych i kana\u0142ach cyfrowych.<\/p>\n<p>Dzie\u0144 p&oacute;\u017aniej wyeksponowany zostanie r&oacute;wnie\u017c na stronie g\u0142&oacute;wnej YouTube. Elementem kampanii na Twitterze jest z kolei nowy hashtag, kt&oacute;ry ma pobudzi\u0107 dyskusje o tym, jak sportowcy ca\u0142ego \u015bwiata znajduj\u0105 drog\u0119 do w\u0142asnej doskona\u0142o\u015bci. 27 lipca film pojawi si\u0119 r&oacute;wnie\u017c w telewizjach 25 kraj&oacute;w.<\/p>\n<p>Podczas, gdy sama kampania Find Your Greatness ma zach\u0119ca\u0107 do osi\u0105gania sukces&oacute;w na w\u0142asn\u0105 miar\u0119, dzi\u0119ki narz\u0119dziom takim jak Nike+ Running, Nike+ Basketball, Nike+ Training oraz opaska Nike+ Fuelband sportowcy-amatorzy b\u0119d\u0105 mieli mo\u017cliwo\u015b\u0107 zmierzenia uzyskiwanych wynik&oacute;w i zmotywowania si\u0119 do si\u0119gni\u0119cia po wi\u0119cej.<\/p>\n<p>Platforma Nike+ obecnie skupia ponad 8,5 milion&oacute;w u\u017cytkownik&oacute;w z ca\u0142ego \u015bwiata. Za jej po\u015brednictwem firma Nike tworzy serie motywuj\u0105cych  &#8222;misji&#8221;.&nbsp;<\/p>\n<p>Ludzie zaanga\u017cowani w misj\u0119 b\u0119d\u0105 zach\u0119cani do dzielenia si\u0119 swoj\u0105 w\u0142asn\u0105 aktywno\u015bci\u0105 i wynikami za po\u015brednictwem medi&oacute;w spo\u0142eczno\u015bciowych. Dane te b\u0119d\u0105 nast\u0119pnie wy\u015bwietlane w Nike+ Fuelstream &#8211; strumieniu obrazu i komentarzy dodawanych przez u\u017cytkownik&oacute;w online. W dzia\u0142aniach wykorzystane zostan\u0105 r&oacute;wnie\u017c kana\u0142y spo\u0142eczno\u015bciowe takie jak @nike, @niketraining, @nikerunning, @nikebasketball.<\/p>\n<p>Centrum ca\u0142ej kampanii stanowi <a href=\"http:\/\/nike.com\/gameonworld\" target=\"_blank\" rel=\"noopener\">nike.com\/gameonworld<\/a> &#8211; wirtualna przestrze\u0144 s\u0142u\u017c\u0105ca do wymiany informacji o w\u0142asnych post\u0119pach i sukcesach. Platforma ta oparta jest o szereg narz\u0119dzi i serwis&oacute;w cyfrowych, kt&oacute;re zach\u0119caj\u0105 ka\u017cdego sportowca do wkraczania na wy\u017cszy poziom.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Find Your Greatness&#8221; (Odnajd\u017a Swoj\u0105 Doskona\u0142o\u015b\u0107) Nike rozpoczyna now\u0105 kampani\u0119 wizerunkow\u0105.","protected":false},"author":1,"featured_media":5318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-5317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5317"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5318"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}