{"id":53099,"date":"2008-03-11T15:59:39","date_gmt":"2008-03-11T14:59:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/vizir-stawia-na-biel\/"},"modified":"2008-03-11T15:59:39","modified_gmt":"2008-03-11T14:59:39","slug":"vizir-stawia-na-biel","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/vizir-stawia-na-biel.html","title":{"rendered":"Vizir stawia na biel"},"content":{"rendered":"<p>Celem kampanii jest zach\u0119cenie konsumentek do sprawdzenia czy biel ubra\u0144 pozostaje jak nowa zgodnie z has\u0142em kampanii. Do opakowa\u0144 proszku dodano miernik bieli, ktorym mo\u017cna sprawdza\u0107 poziom koloru. Grup\u0105 docelow\u0105 s\u0105 kobiety w wieku 25-59 lat.<\/p>\n<p>Key visual do materia\u0142&oacute;w BTL i internetu oraz kreacj\u0119 materia\u0142&oacute;w promocyjnych do sklep&oacute;w przygotowa\u0142a agencja Swiift.<\/p>\n<p>Kreacj\u0119 kampanii telewizyjnej przygotowa\u0142a agencja&nbsp; Leo Burnett a kreacj\u0119 internetow\u0105 agencja&nbsp; Hypermedia.&nbsp; Za planowanie i zakup medi&oacute;w odpowiada\u0142 dom mediowy MediaCom. <\/p>\n","protected":false},"excerpt":{"rendered":"Vizir rozpocz\u0105\u0142 kampani\u0119 reklamow\u0105 pod has\u0142em: &quot;Bia\u0142e jak nowe, nawet przez 2 lata&quot;.","protected":false},"author":1,"featured_media":53100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-53099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53099"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53100"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}