{"id":53077,"date":"2008-03-12T13:35:51","date_gmt":"2008-03-12T12:35:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/internet-tylko-dla-mlodych\/"},"modified":"2008-03-12T13:35:51","modified_gmt":"2008-03-12T12:35:51","slug":"internet-tylko-dla-mlodych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/internet-tylko-dla-mlodych.html","title":{"rendered":"Internet tylko dla m\u0142odych?"},"content":{"rendered":"<p>Na to pytanie stara sie odpowiedzie\u0107 najnowszy raport Burst Media.<\/p>\n<p>Wi\u0119kszo\u015b\u0107 internaut&oacute;w uwa\u017ca, \u017ce projekt strony i ich zawarto\u015b\u0107 w g\u0142&oacute;wnej mierze odnosi si\u0119 do m\u0142odszej generacji. Grupy wiekowe w przedziale od 18 do 24 roku \u017cycia a tak\u017ce od 25 do 34 w ogromnej przewadze, odpowiednio 76 i 74 proc. odnosz\u0105 wra\u017cenie, \u017ce tre\u015bci umieszczane w internecie, adresowane s\u0105 w\u0142a\u015bnie do ich generacji.<\/p>\n<p>Odmienne wra\u017cenie maj\u0105 starsi u\u017cytkownicy internetu, w\u015br&oacute;d kt&oacute;rych tylko 35 proc. do 54 roku \u017cycia i 19 proc. powy\u017cej 55 potrafi znale\u017a\u0107 w sieci co\u015b dla siebie.<\/p>\n<p>Jarvis Coffin z Burst Media podkre\u015bla, \u017ce internet jest bardzo pojemnym medium i przygotowanie tre\u015bci adresowanych do starszych odbiorc&oacute;w, kt&oacute;rzy s\u0105 ogromn\u0105 grup\u0105 u\u017cytkownik&oacute;w, nie powinno stanowi\u0107 problem&oacute;w. &#8211; Najwyra\u017aniej pojawi\u0142a si\u0119 dla utalentowanych wydawc&oacute;w okazja rozwini\u0119cia serwis&oacute;w, kt&oacute;re zainteresowa\u0142yby starszych internaut&oacute;w &#8211; stwierdza Coffin. &#8211; W podobnej sytuacji s\u0105 marketingowcy, kt&oacute;rzy maj\u0105 wspania\u0142\u0105 okazj\u0119 do dotarcia do najbardziej po\u017c\u0105danej grupy konsument&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Tre\u015bci umieszczane w sieci adresowane s\u0105 do wszystkich internaut&oacute;w, czy tylko do tych w m\u0142odszej grupie wiekowej?","protected":false},"author":1,"featured_media":53078,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[2990],"class_list":{"0":"post-53077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-burst-media","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53077"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53078"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}