{"id":53071,"date":"2008-03-12T13:45:32","date_gmt":"2008-03-12T12:45:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pij-z-gwiazdami\/"},"modified":"2008-03-12T13:45:32","modified_gmt":"2008-03-12T12:45:32","slug":"pij-z-gwiazdami","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/pij-z-gwiazdami.html","title":{"rendered":"Pij z gwiazdami"},"content":{"rendered":"<p>Re\u017cyser Francis Ford Coppola, by\u0142y trener NFL Mike Ditka, profesjonalny golfista Greg Norman a ostatnio Martha Stewart oraz Paul Newman wprowadzaj\u0105 na rynek w\u0142asne napoje alkoholowe.<\/p>\n<p>Sprzeda\u017c win sygnowanych znanym nazwiskiem wzros\u0142a w ci\u0105gu ostatnich lat do 40 mln dolar&oacute;w, stanowi\u0105c obecnie oko\u0142o 1 proc. rynku. Podobnie sytuacja wygl\u0105da w przypadku alkoholi z wi\u0119ksz\u0105 zawarto\u015bci\u0105 procent&oacute;w. Sprzeda\u017c, kt&oacute;ra w ostatnim roku wzros\u0142a o 19 proc., stanowi obecnie 0,3 proc. rynku, czyli w prze\u0142o\u017ceniu na liczby bezwzgl\u0119dne oko\u0142o 7,5 mln dolar&oacute;w.<\/p>\n<p>Dodatkowo 50 proc. tego typu win sprzedawanych jest na r&oacute;\u017cnego rodzaju promocjach, a cena takiej butelki jest generalnie wy\u017csza, ni\u017c w przypadku pozosta\u0142ych tego typu produkt&oacute;w i waha si\u0119 w granicach od 12 do 15 dolar&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Wzrasta popularno\u015b\u0107 sygnowanych nazwiskiem gwiazd showbiznesu napoj&oacute;w alkoholowych, przy czym liderem tego rynku od 8 lat pozostaj\u0105 wina &#8211; wynika z nowego raportu Nielsen Company.","protected":false},"author":1,"featured_media":53072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[2233],"class_list":{"0":"post-53071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-nielsen-online","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53071"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53072"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}