{"id":53051,"date":"2008-03-12T15:58:12","date_gmt":"2008-03-12T14:58:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lipton-biala-herbata-dla-aktywnych-kobiet\/"},"modified":"2008-03-12T15:58:12","modified_gmt":"2008-03-12T14:58:12","slug":"lipton-biala-herbata-dla-aktywnych-kobiet","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/lipton-biala-herbata-dla-aktywnych-kobiet.html","title":{"rendered":"Lipton: bia\u0142a herbata dla aktywnych kobiet"},"content":{"rendered":"<p>Jak podaj\u0105 producenci, herbata pomaga utrzyma\u0107 form\u0119, aby czu\u0107 si\u0119 zdrowo i m\u0142odo. <\/p>\n<p>Lipton Ice Tea White uzupe\u0142nia seri\u0119 Lipton Ice Tea. Produkt ma wyj\u015b\u0107 naprzeciw oczekiwaniom &quot;wsp&oacute;\u0142czesnych, aktywnych kobiet&quot;. Stres i niezdrowy tryb \u017cycia sk\u0142aniaj\u0105 do poszukiwa\u0144 zdrowych produkt&oacute;w. Takim produktem chce by\u0107 mro\u017cona herbata Lipton Ice Tea White. <\/p>\n<p>W ramach zaplanowanych dzia\u0142a\u0144 marketingowych przygotowano kampani\u0119 wspieraj\u0105c\u0105 wprowadzenie produktu na rynek. Za kreacj\u0119 do kampanii telewizyjnej oraz materia\u0142&oacute;w POS odpowiada agencja DDB Pary\u017c. Za zakup medi&oacute;w odpowiedzialny jest dom mediowy PHD. Projekt degustacji w hiper- i supermarketach poprowadzi agencja Tequila Polska, a dzia\u0142ania PR prowadzi\u0107 b\u0119dzie agencja Partner of Promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"Na rynku pojawi\u0142a si\u0119 pierwsza mro\u017cona herbata o smaku bia\u0142ej herbaty &#8211; Lipton Ice Tea White.","protected":false},"author":1,"featured_media":53052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[472,230,445,1181],"class_list":{"0":"post-53051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-ddb","9":"tag-partner-of-promotion","10":"tag-phd","11":"tag-tequilapolska","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53051"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53052"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}