{"id":53049,"date":"2008-03-12T16:26:40","date_gmt":"2008-03-12T15:26:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nestle-promuje-wode-w-internecie\/"},"modified":"2008-03-12T16:26:40","modified_gmt":"2008-03-12T15:26:40","slug":"nestle-promuje-wode-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nestle-promuje-wode-w-internecie.html","title":{"rendered":"Nestle promuje wod\u0119 w internecie"},"content":{"rendered":"<p>Celem kampanii jest wzmocnienie rodzinnego wizerunku marki jako wody \u017ar&oacute;dlanej oraz podkre\u015blenie niskiej ceny. Elementy wizualne i merytoryczne b\u0119dzie \u0142\u0105czy\u0142 &quot;rodzinny komunikat&quot; o wodzie: &quot;Nestle Aquarel &#8211; woda \u017ar&oacute;dlana dla ca\u0142ej rodziny&quot;.<\/p>\n<p>Grup\u0105 docelow\u0105 s\u0105 kobiety z dzie\u0107mi w wieku 25-44 lata, mieszkaj\u0105ce w du\u017cych miastach.<\/p>\n<p>Kampania b\u0119dzie obecna na portalach og&oacute;lnopolskich oraz wortalach tematycznych, zwlaszcza kobiecych i parentingowych.<\/p>\n<p>Promocja b\u0119dzie prowadzona do ko\u0144ca grudnia tego roku.<\/p>\n<p>Kreacj\u0119 kampanii na zlecenie agencji Raczkiewicz Chenczke Consultants, na sta\u0142e wsp&oacute;\u0142pracuj\u0105c\u0105 z Nestle, przygotowa\u0142a agencja Interactive Marketing Partner we wsp&oacute;\u0142pracy z GoldenSubmarine. Za zakup i planowanie medi&oacute;w odpowiedzialna jest agencja Raczkiewicz Chenczke Consultants.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 internetowa kampania reklamowa wody Nestle Aquarel.","protected":false},"author":1,"featured_media":53050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[113,1937,792],"class_list":{"0":"post-53049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-goldensubmarine","9":"tag-interactive-marketing-partner","10":"tag-raczkiewicz-chenczke-consultants","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53049"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53050"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}