{"id":53041,"date":"2008-03-12T20:42:15","date_gmt":"2008-03-12T19:42:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hubba-bubba-dokleja-gumy-na-outdoorze\/"},"modified":"2015-01-12T14:42:34","modified_gmt":"2015-01-12T14:42:34","slug":"hubba-bubba-dokleja-gumy-na-outdoorze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/hubba-bubba-dokleja-gumy-na-outdoorze.html","title":{"rendered":"Hubba Bubba dokleja gumy na outdoorze"},"content":{"rendered":"<p>Innowacyjno\u015b\u0107 akcji polega\u0142a na tym, \u017ce do billboard&oacute;w, citylight&oacute;w i s\u0142up&oacute;w reklamowych promuj\u0105cych ju\u017c inne marki, przyklejono balony wygl\u0105daj\u0105ce jak nadmuchane z gumy do \u017cucia. Osi\u0105gni\u0119to w ten spos&oacute;b efekt, jakby to postaci z reklam nadmucha\u0142y balon Hubba Bubba.<\/p>\n<p>Celem akcji by\u0142o zwr&oacute;cenie uwagi na mark\u0119 i zakomunikowanie, \u017ce z Hubby Bubby mo\u017cna nadmucha\u0107 najwi\u0119ksze balony. <\/p>\n","protected":false},"excerpt":{"rendered":"Do kilkudziesi\u0119ciu billboard&oacute;w w D&uuml;sseldorfie przyklei\u0142a si\u0119 guma Hubba Bubba. Za t\u0119 nietypow\u0105 akcj\u0119 odpowiada\u0142a agencja reklamowa BBDO D&uuml;sseldorf.","protected":false},"author":1,"featured_media":53042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[690],"class_list":{"0":"post-53041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbdo","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53041"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53042"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}