{"id":53036,"date":"2008-03-13T12:28:23","date_gmt":"2008-03-13T11:28:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/paprockibrzozowski-for-reserved-wirusowo\/"},"modified":"2008-03-13T12:28:23","modified_gmt":"2008-03-13T11:28:23","slug":"paprockibrzozowski-for-reserved-wirusowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/paprockibrzozowski-for-reserved-wirusowo.html","title":{"rendered":"&#8222;Paprocki&#038;Brzozowski for Reserved&#8221; wirusowo"},"content":{"rendered":"<div>W ramach dzia\u0142a\u0144 promocyjnych wykorzystano pras\u0119 (Tw&oacute;j Styl, Elle, Pani, Glamour, Viva!, Gala, Avanti, Hot), internet (onet.pl, wp.pl, interia.pl, gazeta.pl oraz serwisy modowe, zakupowe i lifestylowe) oraz outdoor na elewacjach centr&oacute;w handlowych.<\/div>\n<div><\/div>\n<div>Na potrzeby kampanii powsta\u0142 serwis re-reserved.com\/paprocki-brzozowski. Wraz z jego uruchomieniem rozes\u0142ano ponad 2 mln maili do kobiet w wieku 20-35 lat, posiadaj\u0105cych swoje konta mailowe w portalach onet.pl, wp.pl i interia.pl oraz u\u017cytkownik&oacute;w otrzymuj\u0105cych newsletter Reserved.<\/div>\n<div><\/div>\n<div>Prowadzone s\u0105 tak\u017ce akcje PR oraz dzia\u0142ania product placement.<\/div>\n<div><\/div>\n<div>Jak informuje Mariusz Kozak-Zagozda, dyrektor marketingu LPP, opr&oacute;cz regularnej kampanii prowadzone s\u0105 tak\u017ce dzia\u0142ania z zakresu marketingu szeptanego, wirusowego i ambientowego. W serwisach YouTube, Googlevideo i Wrzuta.pl pojawi\u0142y si\u0119 filmy pokazuj\u0105ce proces tworzenia kolekcji, sesje fotograficzne czy pokaz zza kulis.<\/div>\n<div><\/div>\n<div>Poza Polsk\u0105 prowadzone s\u0105 tak\u017ce kampanie reklamowe w Rosji, w Czechach i na W\u0119grzech.&nbsp;<\/div>\n<div><\/div>\n<div>Kreacj\u0119 do kampanii tworzy\u0142 zesp&oacute;\u0142 kreatywny LPP wraz z AFphoto (zdj\u0119cia wizerunkowe), Plej (eventy i ambient media, filmy i reklamy drukowane), Re:public (pokaz kolekcji i PR) i Zjednoczenie.com (serwis www). Media zaplanowa\u0142 i kupi\u0142 Universal McCann.<\/div>\n","protected":false},"excerpt":{"rendered":"Do ko\u0144ca marca potrwa pierwsza kampania Reserved w sezonie wiosna\/lato. Akcja promuje kolekcj\u0119 &quot;Paprocki&amp;Brzozowski for Reserved&quot;.","protected":false},"author":1,"featured_media":53037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1711,1710,3021,292,224,107],"class_list":{"0":"post-53036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-afphoto","9":"tag-plej","10":"tag-republic","11":"tag-reserved","12":"tag-universal-mccann","13":"tag-zjednoczenie-com","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53036"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53037"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}