{"id":52933,"date":"2008-03-17T14:26:46","date_gmt":"2008-03-17T13:26:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wszystko-w-jednym-okienku-w-banku-bgz\/"},"modified":"2008-03-17T14:26:46","modified_gmt":"2008-03-17T13:26:46","slug":"wszystko-w-jednym-okienku-w-banku-bgz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wszystko-w-jednym-okienku-w-banku-bgz.html","title":{"rendered":"&#8222;Wszystko w jednym okienku&#8221; w Banku BG\u017b"},"content":{"rendered":"<p>Kampania prezentuje &#8222;jedno okienko&#8221;, w kt&oacute;rym mo\u017cna za\u0142atwi\u0107 wszystkie sprawy zwi\u0105zane z prowadzeniem dzia\u0142alno\u015bci.<\/p>\n<p>Projekt &#8222;Wszystko w jednym okienku&#8221; to pierwsza ods\u0142ona kampanii telewizyjnej, kt&oacute;ra b\u0119dzie obecna w telewizji (Polsat, TVN, TVP), radiu (RMF FM, PR3), prasie (Gazeta Wyborcza, Newsweek, Polityka, Przekr&oacute;j, Rzeczpospolita, Puls Biznesu) oraz w internecie.<\/p>\n<p>Kampania rozpocz\u0119\u0142a si\u0119 15 marca i potrwa 3 tygodnie. Kampania internetowa rozpocznie si\u0119 21 marca.<\/p>\n<p>Prowadzone s\u0105 r&oacute;wnie\u017c dzia\u0142ania BTL, kt&oacute;re realizuje agencja Momentum Worldwide. S\u0105 to ulotki i plakaty w oddzia\u0142ach banku, nawi\u0105zujace do spotu telewizyjnego.<\/p>\n<p>Na stronie Bgz.pl, MRM Worldwide przygotowa\u0142o sekcj\u0119 Pakiety dla Przedsi\u0119biorc&oacute;w. Kampania w internecie obejmuje r&oacute;wnie\u017c emisj\u0119 billboard&oacute;w.<\/p>\n<p>Kampania zosta\u0142a przygotowana przez agencj\u0119 McCann Erickson. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy Optimum Media OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Celem nowej kampanii produktowej Banku BG\u017b jest zaprezentowanie pakiet&oacute;w us\u0142ug oraz uproszczonych procedur bankowych dla firm.","protected":false},"author":1,"featured_media":52934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1007,759,886],"class_list":{"0":"post-52933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bank-bgz","9":"tag-mccann-erickson","10":"tag-optimum-media-omd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52933"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52934"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}