{"id":52929,"date":"2008-03-17T14:45:10","date_gmt":"2008-03-17T13:45:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/naturalny-wybor-z-bankiem-ochrony-srodowiska\/"},"modified":"2008-03-17T14:45:10","modified_gmt":"2008-03-17T13:45:10","slug":"naturalny-wybor-z-bankiem-ochrony-srodowiska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/naturalny-wybor-z-bankiem-ochrony-srodowiska.html","title":{"rendered":"&#8222;Naturalny wyb\u00f3r&#8221; z Bankiem Ochrony \u015arodowiska"},"content":{"rendered":"<p>Kampania ma zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 marki w\u015br&oacute;d klient&oacute;w, a kolor zielony ma symbolizowa\u0107 zaufanie. Nowy claim marki i has\u0142o kampanii &#8222;Naturalny wyb&oacute;r&#8221; nawi\u0105zuje do dzia\u0142alno\u015bci banku na rzecz \u015brodowiska naturalnego.<\/p>\n<p>30- i 15-sekundowy spot reklamowy zostanie wyemitowany w stacjach TVP1, TVP2, TVP3, TVN, TVN24, TVN7, Czw&oacute;rka, Polsat2 oraz na kana\u0142ach nale\u017c\u0105cych do grupy At Media. Plakaty uzupe\u0142niaj\u0105ce dzia\u0142ania w telewizji zostan\u0105 umieszczone w oddzia\u0142ach Banku Ochrony \u015arodowiska. Kampania wizerunkowa rozpocz\u0119\u0142a si\u0119 6 marca i potrwa do 23 marca.<\/p>\n<p>W tym samym czasie rozpocz\u0119\u0142y si\u0119 dzia\u0142ania reklamowe Po\u017cyczki Praktycznej. Kampania &#8222;Po\u017cyczka praktycznie na wszystko&#8221; obejmuje g\u0142&oacute;wnie pras\u0119 codzienn\u0105, TV Guide&#8217;y oraz Telegazet\u0119. Dzia\u0142ania za po\u015brednictwem Telegazety b\u0119d\u0105 prowadzone&nbsp; w stacjach TVP1, TVP2, Polsat oraz w Czw&oacute;rce. Layouty prasowe zostan\u0105 opublikowane w magazynach To i Owo, Tele Tydzie\u0144, Tele \u015awiat, Kurier TV oraz Imperium TV.<\/p>\n<p>Agencja Schulz odpowiada za kreacj\u0119 kampanii, produkcj\u0119 spotu telewizyjnego oraz zakup medi&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Schulz zrealizowala dwie kampanie &#8211; wizerunkow\u0105 i produktow\u0105 dla Banku Ochrony \u015arodowiska.","protected":false},"author":1,"featured_media":52930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2033,2405],"class_list":{"0":"post-52929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bos","9":"tag-schulz","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52929"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52930"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}