{"id":52919,"date":"2008-03-17T15:20:00","date_gmt":"2008-03-17T14:20:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nordea-inwestuje-i-ubezpiecza\/"},"modified":"2008-03-17T15:20:00","modified_gmt":"2008-03-17T14:20:00","slug":"nordea-inwestuje-i-ubezpiecza","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nordea-inwestuje-i-ubezpiecza.html","title":{"rendered":"Nordea: inwestuje i ubezpiecza"},"content":{"rendered":"<p>Na potrzeby kampanii zosta\u0142 zrealizowany 30-sekundowy spot, w kt&oacute;rym wykorzystano wizerunek Toniego Hyyrylainena. W spocie wykorzystano r&oacute;wnie\u017c motyw charakterystycznego sze\u015bcianiu, kt&oacute;ry obecnie jest elementem tworz\u0105cym \u015bcie\u017ck\u0119 inwestycyjn\u0105. \u015acie\u017cka ma zilustrowa\u0107 cechy produktu.<\/p>\n<p>Celem kampanii jest pokazanie zalet polisy, ktora \u0142\u0105czy w sobie lokat\u0119 oraz ubezpieczenie na \u017cycie.<\/p>\n<p>Kampania telewizyjna prowadzona b\u0119dzie w TVN24, Discovery i wybranych stacjach tematycznych. Za produkcj\u0119 spotu odpowiada dom produkcyjny Papaya Films. Kampania obecna b\u0119dzie tak\u017ce w prasie oraz na materia\u0142ach przygotowanych dla plac&oacute;wek banku.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Hand Made. Media kupi\u0142 i zaplanowa\u0142 dom mediowy MPG.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 telewizyjna kampania reklamowa polisy Nordea Profit Plus.","protected":false},"author":1,"featured_media":52920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[397,808,1562,627],"class_list":{"0":"post-52919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hand-made","9":"tag-mpg","10":"tag-nordea","11":"tag-papaya-films","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52919"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52920"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}