{"id":52892,"date":"2008-03-18T11:52:16","date_gmt":"2008-03-18T10:52:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ronaldinho-gra-dla-konica-minolta\/"},"modified":"2008-03-18T11:52:16","modified_gmt":"2008-03-18T10:52:16","slug":"ronaldinho-gra-dla-konica-minolta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ronaldinho-gra-dla-konica-minolta.html","title":{"rendered":"Ronaldinho gra dla Konica Minolta"},"content":{"rendered":"<p>Dzia\u0142ania reklamowe skierowane s\u0105 do klient&oacute;w, dystrybutor&oacute;w i partner&oacute;w biznesowych firmy. Celem kampanii jest zwi\u0119kszenie rozpoznawalno\u015bci marki Konica Minolta oraz zwr&oacute;cenie uwagi grupy docelowej na to, \u017ce ka\u017cda firma mo\u017ce &#8222;ulepszy\u0107 swoj\u0105 gr\u0119&#8221; dzi\u0119ki dobrym urz\u0105dzeniom.<\/p>\n<p>30-sekundowy spot utrzymany jest w konwencji meczu pi\u0142karskiego. W dru\u017cynie, kt&oacute;ra wybiega na boisko, ka\u017cdy z 11 zawodnik&oacute;w to Ronaldinho. Kr&oacute;luje on na boisku, tak jak Konica Minolta chce umocni\u0107 swoj\u0105 pozycj\u0119 na rynku. Przes\u0142anie spotu opiera si\u0119 na stwierdzeniu, \u017ce &#8222;pi\u0142karza i koncern po\u0142\u0105czy\u0142a umiej\u0119tno\u015b\u0107 wygrywania&#8221;.<\/p>\n<p>Reklama telewizyjna b\u0119dzie obecna w TVN24, TVN CNBC oraz w prasie bran\u017cowej i biznesowej. Kampania potrwa do ko\u0144ca maja. Promocja w polskich mediach to cz\u0119\u015b\u0107 globalnego projektu marketingowego Konica Minolta. Za planowanie i zakup medi&oacute;w w Polsce odpowiada dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Twarz\u0105 nowej kampanii reklamowej firmy Konica Minolta jest pi\u0142karz\nRonaldinho, kt&oacute;ry wyst\u0119puje w spocie reklamowym pt. &#8222;The skills to win&#8221;.","protected":false},"author":1,"featured_media":52893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2917,377],"class_list":{"0":"post-52892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-konica-minolta","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52892"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52893"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}