{"id":52880,"date":"2008-03-18T14:19:23","date_gmt":"2008-03-18T13:19:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/clear-do-walki-z-lupiezem\/"},"modified":"2008-03-18T14:19:23","modified_gmt":"2008-03-18T13:19:23","slug":"clear-do-walki-z-lupiezem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/clear-do-walki-z-lupiezem.html","title":{"rendered":"Clear do walki z \u0142upie\u017cem"},"content":{"rendered":"<p>Akcja promocyjna skierowana jest do os&oacute;b, kt&oacute;re przy wyborze szamponu kieruj\u0105 si\u0119 innowacjami i zaletami produktu. Komunikacja zosta\u0142a zbudowana na pokazaniu sze\u015bciu profit&oacute;w, jakie przynosi stosowanie szampon&oacute;w Clear.<\/p>\n<p>W kreacji dominuje kolor czarny, kt&oacute;ry jest symbolem elegancji i luksusu. W kampanii wskazuje na skuteczno\u015b\u0107 i jako\u015b\u0107 produktu.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Lowe GGK. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy PHD.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa szampon&oacute;w przeciw\u0142upie\u017cowych Clear.","protected":false},"author":1,"featured_media":52881,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[424,445],"class_list":{"0":"post-52880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lowe-ggk","9":"tag-phd","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52880"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52881"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}