{"id":52866,"date":"2008-03-18T16:21:29","date_gmt":"2008-03-18T15:21:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iab-stawia-na-e-mail-marketing\/"},"modified":"2008-03-18T16:21:29","modified_gmt":"2008-03-18T15:21:29","slug":"iab-stawia-na-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/iab-stawia-na-e-mail-marketing.html","title":{"rendered":"IAB stawia na e-mail marketing"},"content":{"rendered":"<p>W jej pracach uczestnicz\u0105: Agora, Bankier.pl, IMPartner, Money.pl, Onet.pl, Opcom, Pracuj.pl, Sare i Wirtualna Polska. Jest ona otwarta dla podmiot&oacute;w, kt&oacute;rych dzia\u0142alno\u015b\u0107 wi\u0105\u017ce si\u0119 z wykorzystaniem poczty elektronicznej.<\/p>\n<p>Za zadanie grupa stawia sobie inicjatywy edukacyjne, kt&oacute;re b\u0119d\u0105 pokazywa\u0142y mo\u017cliwo\u015bci wykorzystania poczty elektronicznej jako skutecznego medium w komunikacji marketingowej. <\/p>\n<p>Grupa rozpocz\u0119\u0142a dzia\u0142alno\u015b\u0107 od prac nad przygotowaniem rozdzia\u0142u dotycz\u0105cego e-mail marketingu w raporcie strategicznym IAB. Raport b\u0119dzie tak\u017ce opisywa\u0142 rynek e-mailingowy i zostanie opublikowany w kwietniu.<\/p>\n<p>W\u015br&oacute;d dzia\u0142a\u0144 podj\u0119tych przez grup\u0119 &#8222;E-mail marketing&#8221; znajd\u0105 si\u0119 publikacje dotycz\u0105ce m.in. przetwarzania adresow e-mail, wysy\u0142ania mailing&oacute;w i newsletter&oacute;w oraz seria o wykorzystaniu poczty w dzia\u0142aniach marketingowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Zwi\u0105zek Pracodawc&oacute;w Bran\u017cy Internetowej IAB Polska powo\u0142a\u0142 grup\u0119 &#8222;E-mail marketing&#8221;.","protected":false},"author":1,"featured_media":52867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[137],"class_list":{"0":"post-52866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iab","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52866"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52867"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}