{"id":52792,"date":"2008-03-20T11:36:11","date_gmt":"2008-03-20T10:36:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heureka-promuje-sekrety-dove\/"},"modified":"2008-03-20T11:36:11","modified_gmt":"2008-03-20T10:36:11","slug":"heureka-promuje-sekrety-dove","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/heureka-promuje-sekrety-dove.html","title":{"rendered":"Heureka promuje sekrety Dove"},"content":{"rendered":"<p>W kampanii wykorzystano: reklam\u0119 wirusow\u0105 oraz buzz marketing. Agencja Heureka przygotowa\u0142a spot pt. &#8222;Dove kolory emocji&#8221;, kt&oacute;ry emitowany jest w sieci, na specjalnie zaprojektowanej witrynie Sekretpiekna.pl oraz na stronach typu videosharing.<\/p>\n<p>Akcj\u0119 uzupe\u0142nia kampania zasi\u0119gowo-edukacyjna na portalu Kafeteria.pl, reklama kontekstowa w Google.pl i dzia\u0142ania e-PR.<\/p>\n<p>Promocja potrwa do ko\u0144ca kwietnia. Za strategi\u0119, kreacj\u0119 i realizacj\u0119 kampanii odpowiada agencja Heureka.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 internetowa kampania promocyjna marki Dove pod has\u0142em &#8222;Sekret pi\u0119kna&#8221;.","protected":false},"author":1,"featured_media":52793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[353,370],"class_list":{"0":"post-52792","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-dove","9":"tag-heureka","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52792"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52793"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}