{"id":52758,"date":"2008-03-20T16:50:41","date_gmt":"2008-03-20T15:50:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carlsberg-wlacza-sie-do-gry\/"},"modified":"2008-03-20T16:50:41","modified_gmt":"2008-03-20T15:50:41","slug":"carlsberg-wlacza-sie-do-gry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/carlsberg-wlacza-sie-do-gry.html","title":{"rendered":"Carlsberg w\u0142\u0105cza si\u0119 do gry"},"content":{"rendered":"<p>Kampania b\u0119dzie obecna w telewizji od 20 marca. &#8211; Pojawiaj\u0105cy si\u0119 w naszym pi\u0142karskim spocie kadr, w kt&oacute;ym otwierany jest kapsel na butelce Carlsberga, powoduje symboliczne &#8222;uwolnienie&#8221; sportowych emocji &#8211; m&oacute;wi Joanna Bie\u0144kowska, brand manager marki Carlsberg.<\/p>\n<p>W trakcie kampanii wprowadzona zostanie limitowana seria opakowa\u0144 Carlsberga, nawi\u0105zuj\u0105ca do Mistrzostw Europy. Na butelce typu twist-off w miejscu tradycyjnej etykiety b\u0119d\u0105 wygrawerowane s\u0142owa &#8222;Carlsberg &#8211; part of the game&#8221;. Na puszkach i butelkach pojawi si\u0119 te\u017c logo Euro 2008.<\/p>\n<p>Kampania b\u0119dzie obecna tak\u017ce w internecie. Uruchomiona zostanie specjalna ods\u0142ona strony internetowej marki Carlsberg. Kampanii towarzyszy\u0107 b\u0119dzie program wsparcia w kanale HoReCa.<\/p>\n<p>Kreacj\u0119 spotu telewizyjnego przygotowa\u0142a agencja Saatchi &amp; Saatchi. Za zakup i planowanie medi&oacute;w odpowiada OMD Media Direction.<\/p>\n","protected":false},"excerpt":{"rendered":"Carlsberg, oficjalny sponsor Euro 2008, rozpoczyna pi\u0142karsk\u0105\nkampani\u0119 wizerunkow\u0105, podkre\u015blaj\u0105c\u0105 emocje towarzysz\u0105ce futbolowi.","protected":false},"author":1,"featured_media":52759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[532,2892],"class_list":{"0":"post-52758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-carlsberg","9":"tag-euro-2008","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52758"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52759"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}