{"id":52672,"date":"2008-03-26T13:29:31","date_gmt":"2008-03-26T12:29:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/toma-radosc-w-reklamie\/"},"modified":"2008-03-26T13:29:31","modified_gmt":"2008-03-26T12:29:31","slug":"toma-radosc-w-reklamie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/toma-radosc-w-reklamie.html","title":{"rendered":"Toma rado\u015b\u0107 w reklamie"},"content":{"rendered":"<p>W tym roku planowane jest wprowadzenie kolejnych nowo\u015bci produktowych w ramach marki Toma. <\/p>\n<p>Celem kampanii jest promowanie pozytywnych emocji, a jej has\u0142em pozostaje &#8222;Toma rado\u015b\u0107 w sobie&#8221;.<\/p>\n<p>Poprzez kontynuacj\u0119 konkursu &#8222;Ona Toma&#8221;, marka nadal chce by\u0107 blisko kobiet aktywnych. W konkursie, kt&oacute;ry rozpocznie si\u0119 latem, zostanie wybrana najbardziej radosna Polka. Aktywna b\u0119dzie r&oacute;wnie\u017c platforma internetowa Onatoma.pl.<\/p>\n<p>Kampania medialna marki Toma potrwa od marca do maja. Kampania obecna b\u0119dzie w telewizji (Polsat, TVN, TVN7, TVN Style, Czw&oacute;rka, Discovery, kana\u0142y tematyczne), prasie (pisma kobiece i parentingowe), na outdoorze oraz w internecie. Ca\u0142o\u015b\u0107 uzupe\u0142nia kampania PR.<\/p>\n<p>Za kreacj\u0119 reklam telewizyjnych odpowiada agencja BBDO. Za planowanie i zakup medi&oacute;w odpowiedzialna by\u0142a agencja OMD Media Direction. Za realizacj\u0119 kampanii w internecie odpowiada agencja Interactive Solutions. Dzia\u0142ania PR prowadzi agencja ComPress.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa marki Toma, wprowadzaj\u0105ca na rynek sok pomara\u0144czowy z mi\u0105\u017cszem.","protected":false},"author":1,"featured_media":52673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[690,995,678,2997],"class_list":{"0":"post-52672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbdo","9":"tag-compress","10":"tag-omd-media-direction","11":"tag-toma","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52672"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52673"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}