{"id":52548,"date":"2008-03-28T16:19:08","date_gmt":"2008-03-28T15:19:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bananowe-ogilvy-action\/"},"modified":"2008-03-28T16:19:08","modified_gmt":"2008-03-28T15:19:08","slug":"bananowe-ogilvy-action","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bananowe-ogilvy-action.html","title":{"rendered":"Bananowe Ogilvy Action"},"content":{"rendered":"<p>Celem kampanii jest wzmocnienie rozpoznawalno\u015bci marki Chiquita oraz zach\u0119cenie do udzia\u0142u w loterii i do zakupu banan&oacute;w Chiquita. <\/p>\n<p>Agencj\u0105 opracowa\u0142a koncepcj\u0119 loterii, kt&oacute;ra skierowana jest do trzech grup kilent&oacute;w: hurtownik&oacute;w, sklep&oacute;w detalicznych i konsument&oacute;w. Materia\u0142y POS i direct mailing inspirowane by\u0142y filmem &#8222;Horton s\u0142yszy Ktosia!&#8221;, wytw&oacute;rni 20th Century Fox, kt&oacute;ry opowiada o przygodach s\u0142onia Hortona. Materia\u0142y Ogilvy Action maj\u0105 przenie\u015b\u0107 klient&oacute;w Chiquity w \u015bwiat bajkowej d\u017cungli. <\/p>\n<p>Do wygrania w loterii jest wycieczka na Sri Lank\u0119 dla ca\u0142ej rodziny. Aby zagra\u0107, trzeba kupi\u0107 co najmniej kilogram banan&oacute;w Chiquita i w dniu zakupu wys\u0142a\u0107 SMS z has\u0142em zamieszczonym na materia\u0142ach POS i zatrzyma\u0107 dow&oacute;d zakupu.<\/p>\n<p>Dla hurtownik&oacute;w przygotowano direct mailing w formie ta\u015bmy filmowej, kt&oacute;ra zawiera informacje o progach zakupowych, za przekroczenie kt&oacute;rych otrzymuje si\u0119 telewizory LCD oraz odtwarzacze DVD.<\/p>\n<p>Promocja potrwa od 28 marca do 1 maja.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Ogilvy Action przygotowa\u0142a i przeprowadzi\u0142a loteri\u0119 promocyjn\u0105 dla firmy Chiquita.","protected":false},"author":1,"featured_media":52549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[804],"class_list":{"0":"post-52548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ogilvy-action","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52548"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52549"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}