{"id":52544,"date":"2008-03-28T16:43:46","date_gmt":"2008-03-28T15:43:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mccann-erickson-eskalacja-dla-banku-bgz\/"},"modified":"2008-03-28T16:43:46","modified_gmt":"2008-03-28T15:43:46","slug":"mccann-erickson-eskalacja-dla-banku-bgz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mccann-erickson-eskalacja-dla-banku-bgz.html","title":{"rendered":"McCann Erickson: Eskalacja dla Banku BG\u017b"},"content":{"rendered":"<p>Celem kampanii jest zach\u0119cenie potencjalnych klient&oacute;w do za\u0142o\u017cenia konta lokacyjnego w Banku BG\u017b oraz przedstawienie oferty banku w zakresie kont oszcz\u0119dno\u015bciowych. Projekt agencji polega na pokazaniu dwoisto\u015bci konta na przyk\u0142adzie bli\u017aniaczek, kt&oacute;re tylko pozornie s\u0105 takie same.<\/p>\n<p>Promocja obejmie 30-sekunodwe spoty telewizyjne (Polsat, Czw&oacute;rka, TV4, Polsat Sport, Polsat2, TVN, TVN7, TVN24, TVP, TVP3, Discovery i Animal Planet), 30-sekundowe spoty radiowe (RMF FM, Tr&oacute;jka, Drapacz Chmur), pras\u0119 (Gazeta Wyborcza, Gazeta Telewizyjna, Tele Tydzie\u0144, Metro, Newsweek, Polityka, Przekr&oacute;j, Rzeczpospolita, Angora), citylight przed central\u0105 banku, materia\u0142y BTL oraz internet (Onet.pl, Wp.pl, Money.pl, Bankier.pl oraz Nasza-klasa.pl)<\/p>\n<p>Promocja potrwa od 25 marca do 20 kwietnia. Kampani\u0119 przygotowa\u0142a i zrealizowa\u0142a agencja McCann Erickson. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Optimum Media OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa Banku BG\u017b &#8222;Konto lokacyjne Eskalacja&#8221;.","protected":false},"author":1,"featured_media":52545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1007,759,886],"class_list":{"0":"post-52544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bank-bgz","9":"tag-mccann-erickson","10":"tag-optimum-media-omd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52544"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52545"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}