{"id":52504,"date":"2008-03-31T13:17:55","date_gmt":"2008-03-31T11:17:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/visa-czy-pan-mlody-zdazy-na-slub\/"},"modified":"2008-03-31T13:17:55","modified_gmt":"2008-03-31T11:17:55","slug":"visa-czy-pan-mlody-zdazy-na-slub","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/visa-czy-pan-mlody-zdazy-na-slub.html","title":{"rendered":"Visa: czy pan m\u0142ody zd\u0105\u017cy na \u015blub?"},"content":{"rendered":"<p>Spot reklamowy pod has\u0142em: &#8222;\u017byje si\u0119 lepiej&#8221; bazuje na motywie wieczor&oacute;w kawalerskich, kt&oacute;re ko\u0144cz\u0105 si\u0119 \u017cartem przygotowanym przez koleg&oacute;w. Spot pokazuje m\u0142odego cz\u0142owieka pozostawionego na pustkowiu, kt&oacute;ry nie ma przy sobie ani na sobie nic, opr&oacute;cz karty Visa. Teraz musi na czas dotrze\u0107 na \u015blub i kupi\u0107 po drodze wszystkie niezb\u0119dne rzeczy. Odnosi sukces dzi\u0119ki karcie Visa, kt&oacute;r\u0105 p\u0142aci\u0142 po dordze. <\/p>\n<p>Kampania potrwa do ko\u0144ca maja. Spoty 30- i 60-sekundowe obecne b\u0119d\u0105 w telewizji (TVN, TVN7, TVN24, Czw&oacute;rka, Polsat, Polsat Sport, Polsat2, Polsat Sport Extra, Discovery). Promocja obejmie pras\u0119 (Gazeta Wyborcza, Polityka, Newsweek, Wprost, Przekr&oacute;j, Forum, Avanti, Joy, Tw&oacute;j Styl, Pani, Logo, Smart), no\u015bniki zewn\u0119trzne, internet oraz kina sieci Multikino. W drugiej po\u0142owie roku planowane jest tak\u017ce wykorzystanie innych medi&oacute;w. <\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Saatchi&amp;Saatchi. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy Mediaedge:cia. <\/p>\n<p>Kampania b\u0119dzie r&oacute;wnolegle prowadzona w Polsce, Wielkiej Brytanii, Niemczech, Turcji i Grecji.<\/p>\n","protected":false},"excerpt":{"rendered":"Visa Europe rozpocz\u0119\u0142a now\u0105 kampani\u0119 reklamow\u0105, kt&oacute;ra ma pokaza\u0107, jak karty Visa u\u0142atwiaj\u0105 \u017cycie.","protected":false},"author":1,"featured_media":52505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1424,179],"class_list":{"0":"post-52504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediaedgecia","9":"tag-saatchi-saatchi","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52504"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52505"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}