{"id":52498,"date":"2008-03-31T13:43:30","date_gmt":"2008-03-31T11:43:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pernod-kupuje-absoluta\/"},"modified":"2008-03-31T13:43:30","modified_gmt":"2008-03-31T11:43:30","slug":"pernod-kupuje-absoluta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/pernod-kupuje-absoluta.html","title":{"rendered":"Pernod kupuje Absoluta"},"content":{"rendered":"<p>Absolut,&nbsp; jedna&nbsp; najbardziej znanych w&oacute;dek na \u015bwiecie, wejdzie w sk\u0142ad portfolio Pernod, zawieraj\u0105cego Chivas, Ballantine&#8217;s, Beefeater, Mumm, Perrier-Jouet, Jacob&#8217;s Creek oraz Montana. Umowa daje koncernowi kontrol\u0119 nad innymi markami, jak Cruzan i Level, kt&oacute;re s\u0105 niezwykle popularne na rynku ameryka\u0144skim. G\u0142&oacute;wnym powodem zakupu pozostaje jednak Absolut, kt&oacute;ry sprzedaje si\u0119 rocznie w liczbie 11 mln skrzynek, w tym 5 mln w Stanach Zjednoczonych.<\/p>\n<p>Umowa, opiewaj\u0105ca na 5,63 mld euro, ko\u0144czy czteromiesi\u0119czny przetarg og\u0142oszony przez rz\u0105d Szwecji. Transakcja ta ugruntuje pozycj\u0119 rynkow\u0105 Pernod i zwi\u0119kszy udzia\u0142 w Stanach Zjednoczonych do 14 proc., co pozwoli koncernowi uplasowa\u0107 si\u0119 na 2. pozycji pod wzgl\u0119dem sprzeda\u017cy napoj&oacute;w wyskokowych. To ju\u017c trzeci du\u017cy zakup Pernod w ostatnich latach, po Seagram w 2001 oraz Allied Domecq. <\/p>\n<p>&#8211; Zakup V&amp;S przez Pernod Ricard jest wspania\u0142\u0105 okazj\u0105 &#8211; stwierdza Patrick Ricard, przewodnicz\u0105cy rady nadzorczej oraz dyrektor wykonawczy Pernod Ricard. &#8211; Absolut jest wyj\u0105tkow\u0105 mark\u0105, kt&oacute;ra w po\u0142\u0105czeniu z nasz\u0105 globaln\u0105 sieci\u0105 sprzeda\u017cy daje ogromne mo\u017cliwo\u015bci.<\/p>\n","protected":false},"excerpt":{"rendered":"Gigant rynku napoj&oacute;w wyskokowych, Pernod Ricard, kupuje za 5,63 mld euro\npa\u0144stwow\u0105 firm\u0119 Vin &amp; Spirit, w\u0142a\u015bciciela marki Absolut.","protected":false},"author":1,"featured_media":52499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[548],"class_list":{"0":"post-52498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-absolut","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52498"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52499"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}