{"id":52488,"date":"2008-03-31T16:49:46","date_gmt":"2008-03-31T14:49:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/millward-brown-smgkrc-liderem\/"},"modified":"2008-03-31T16:49:46","modified_gmt":"2008-03-31T14:49:46","slug":"millward-brown-smgkrc-liderem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/millward-brown-smgkrc-liderem.html","title":{"rendered":"Millward Brown SMG\/KRC liderem"},"content":{"rendered":"<p>wynika z raportu OFBOR (Organizacja Firm Badania Opinii i Rynku).&nbsp;W roku 2007 ca\u0142kowita, szacunkowa wielko\u015b\u0107 rynku wynios\u0142a 599 463 116 z\u0142, co oznacza wzrost o 12,3 proc. w stosunku do roku 2006.<\/p>\n<p>Instytut Millward Brown SMG\/KRC osi\u0105gn\u0105\u0142 w 2007 roku sprzeda\u017c na poziomie 98 345 076 z\u0142 (wzrost o 16 proc. w stosunku do 2006 r.). Na drugim miejscu w rankingu jest ACNielsen Polska (62 236 048 z\u0142, wzrost o 4 proc.). Trzeci\u0105 pozycj\u0119 zajmuje GfK Polonia (61 638 009 z\u0142, wzrost o 16 proc.). W pierwszej pi\u0105tce znalaz\u0142y si\u0119 r&oacute;znie\u017c Grupa IPSOS (45 289 028 z\u0142, wzrost o 17 proc.) oraz TNS OBOP (39 288 265 z\u0142, wzrost o 7 proc.).<\/p>\n<p>Pi\u0119\u0107 najwi\u0119kszych instytut&oacute;w badawczych ma \u0142\u0105cznie 62 proc.udzia\u0142&oacute;w w rynku bada\u0144 marketingowych poddanym audytowi i oko\u0142o 51 proc. udzia\u0142&oacute;w w ca\u0142ym szacowanym rynku. <\/p>\n<p>Firmami badawczymi o najwi\u0119kszym wzro\u015bcie sprzeda\u017cy bada\u0144 rynku i opinii publicznej w 2007 r. (w stosunku do roku 2006), wed\u0142ug audytu OFBOR, s\u0105: Opinia (wzrost o 74 proc.), 4P Research Mix (65 proc.), P&amp;P Consulting (40 proc.), PBS DGA (24 proc.) oraz Almares (23 proc.).<\/p>\n","protected":false},"excerpt":{"rendered":"Millward Brown SMG\/KRC jest liderem zestawienia najwi\u0119kszych instytut&oacute;w badawczych wg sprzeda\u017cy bada\u0144 rynku i opinii publicznej w 2007 r&#8230;","protected":false},"author":1,"featured_media":52489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[146],"class_list":{"0":"post-52488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-ofbor","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52488"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52489"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}