{"id":52453,"date":"2008-04-01T13:12:37","date_gmt":"2008-04-01T11:12:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/porsche-wybiera-tbwa\/"},"modified":"2008-04-01T13:12:37","modified_gmt":"2008-04-01T11:12:37","slug":"porsche-wybiera-tbwa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/porsche-wybiera-tbwa.html","title":{"rendered":"Porsche wybiera TBWA"},"content":{"rendered":"<p>Poszczeg&oacute;lne cz\u0119\u015bci grupy nadzorowa\u0107 b\u0119d\u0105 r&oacute;\u017cne cz\u0119\u015bci bud\u017cetu. TBWA odpowiedzialne b\u0119dzie za reklam\u0119, a Tequila, Agency.com oraz Auditoire zajm\u0105 si\u0119 odpowiednio marketingiem bezpo\u015brednim, cyfrowym oraz eventami. <\/p>\n<p>&#8211; Porsche jest oczywi\u015bcie niesamowicie znan\u0105 mark\u0105 na zachodzie i w Hong Kongu, ale pojawi\u0142a si\u0119 na rynku chi\u0144skim dopiero dziesi\u0119\u0107 lat temu &#8211; komentuje decyzj\u0119 koncernu Richard Cotton z TBWA.<\/p>\n<p>Kampanie Porsche w Chinach prowadzone by\u0142y dotychczas przez DDB China. Obecna odbywa\u0107 si\u0119 b\u0119dzie w r&oacute;\u017cnych mediach i uczci\u0107 ma 60. rocznic\u0119 powstania marki.<\/p>\n","protected":false},"excerpt":{"rendered":"TBWA wygrywa wy\u015bcig o chi\u0144ski bud\u017cet reklamowy marki Porsche","protected":false},"author":1,"featured_media":52454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[381,303],"class_list":{"0":"post-52453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-porsche","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52453"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52454"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}