{"id":52437,"date":"2008-04-01T15:25:13","date_gmt":"2008-04-01T13:25:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cropp-town-obciaga-i-krochmali\/"},"modified":"2008-04-01T15:25:13","modified_gmt":"2008-04-01T13:25:13","slug":"cropp-town-obciaga-i-krochmali","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cropp-town-obciaga-i-krochmali.html","title":{"rendered":"Cropp Town obci\u0105ga i krochmali"},"content":{"rendered":"<p>Pomys\u0142 kampanii zaczerpni\u0119to z podr\u0119cznik&oacute;w o krawiectwie i z instrukcji maszyn do szycia. Kampania skierowana jest do m\u0142odzie\u017cy w wieku 15-25 lat, a jej celem jest rozw&oacute;j \u015bwiadomo\u015bci marki.<\/p>\n<p>Akcja pod has\u0142em &#8222;Szyjemy inaczej&#8221; rozpocz\u0119\u0142a si\u0119 w sieci sklep&oacute;w Cropp Towna, a z pocz\u0105tkiem kwietnia rusza kampania ATL.<\/p>\n<p>Kampania obejmie outdoor, autobusy komunikacji miejskiej (Warszawa, \u0141&oacute;d\u017a, Tr&oacute;jmiasto, Kark&oacute;w, Pozna\u0144, Wroc\u0142aw), metro i powierzchnie kinowe. Promocja z wykorzystaniem dwuznacznych hase\u0142 realizowana jest r&oacute;wnie\u017c na stronie Cropptown.pl. <\/p>\n<p>Na potrzeby akcji zrealizowano spot rekalmowy, kt&oacute;ry b\u0119dzie emitowany w stacjach muzycznych (4fun.tv, MTV, Viva Polska), kinach oraz na ekranach w sklepach Cropp Town.<\/p>\n<p>Promocje wespr\u0105 dzia\u0142ania w centrach handlowych, dzia\u0142ania prasowe oraz eventy. Kampania reazlizowana jest w Rosji, Czechach, S\u0142owacji, Litwie, \u0141otwie, Estonii, Rumunii i Ukrainie i potrwa do po\u0142owy maja.<\/p>\n<p>Kreacje kampanii przygotowa\u0142a agencja Momentum Worldwide, a wdro\u017ceniem zaj\u0105\u0142 si\u0119 zesp&oacute;\u0142 kreatywny LPP. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Universal McCann oraz LPP.<\/p>\n","protected":false},"excerpt":{"rendered":"Cropp w swojej nowej kampanii reklamowej pokazuje jak wygl\u0105da &#8222;obrabianie dziurek&#8221;, &#8222;obci\u0105ganie guzik&oacute;w&#8221; oraz &#8222;krochmalenie poszwy&#8221;.","protected":false},"author":1,"featured_media":52438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1754,223,224],"class_list":{"0":"post-52437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cropp","9":"tag-momentum-worldwide","10":"tag-universal-mccann","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52437"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52438"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}