{"id":52431,"date":"2008-04-01T16:42:50","date_gmt":"2008-04-01T14:42:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/samsung-ostrzega-dlugorekich\/"},"modified":"2008-04-01T16:42:50","modified_gmt":"2008-04-01T14:42:50","slug":"samsung-ostrzega-dlugorekich","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/samsung-ostrzega-dlugorekich.html","title":{"rendered":"Samsung ostrzega d\u0142ugor\u0119kich"},"content":{"rendered":"<p>W sieci pojawi\u0142y si\u0119 plotki na temat ludzi z jedn\u0105 d\u0142u\u017csz\u0105 r\u0119k\u0105, m.in. o tym, \u017ce pewna gwiazda estrady potrafi obj\u0105\u0107 jednocze\u015bnie 7 kobiet, a w samochodach montuje si\u0119 nowe dr\u0105\u017cki zmiany bieg&oacute;w dla os&oacute;b z d\u0142u\u017csz\u0105 praw\u0105 r\u0119k\u0105. Te plotki to element kampanii wizerunkowej lapotopa Samsung Q45.<\/p>\n<p>Akcja ostrzega\u0142a: &#8222;Ci\u0119\u017ckie laptopy wyd\u0142u\u017caj\u0105 r\u0119k\u0119, co powoduje problemy w \u017cyciu codziennym, natomiast posiadanie lekkiego notebooka Samsung Q45 tym nie grozi&#8221;. <\/p>\n<p>Kampania obejmuje outdoor, pras\u0119 i internet: fora (dyskusja o problemach z d\u0142ug\u0105 rek\u0105), spoty wideo (YouTube.com, Patrz.pl, Wrzyta.pl), aukcje koszuli i marynarki z jednym d\u0142u\u017cszym r\u0119kawem (Allegro.pl). <\/p>\n<p>Dzia\u0142aniom 7-dniowej akcji teaserowej towarzyszy\u0142 blog Irka Longersa (Ireklongers.blog.onet.pl) o k\u0142opotach d\u0142ugor\u0119kich. Na stronie Longersi.pl o r&oacute;\u017cnych porach dnia mo\u017cna obejrze\u0107 ods\u0142ony teaserowych film&oacute;w.<\/p>\n<p>Strategi\u0119, kreacj\u0119, outdoor, pras\u0119, spoty wideo, serwis www oraz kampanie przygotowa\u0142a agencja 180heartbeats. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Starcom. Za realizacj\u0119 kampanii na forach odpowiada agencja 121PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Nowa kampania reklamowa marki Samsung sprowokowa\u0142a dyskusj\u0119 na temat zjawiska d\u0142ugor\u0119komanii.","protected":false},"author":1,"featured_media":52432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[12234],"class_list":{"0":"post-52431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-180-heartbeats","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52431"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52432"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}