{"id":52363,"date":"2008-04-02T23:53:03","date_gmt":"2008-04-02T21:53:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/infoscreeny-juz-w-polsce\/"},"modified":"2015-01-13T16:46:58","modified_gmt":"2015-01-13T16:46:58","slug":"infoscreeny-juz-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/infoscreeny-juz-w-polsce.html","title":{"rendered":"Infoscreeny ju\u017c w Polsce"},"content":{"rendered":"<p>Infoscreeny s\u0105 innowacyjnym przedsi\u0119wzi\u0119ciem reklamy typu out of home w Polsce. \u0141\u0105cz\u0105 w sobie elementy telewizji, outdooru i internetu. Decyzja o ich zainstalowaniu zosta\u0142a podj\u0119ta po sukcesie tych no\u015bnik&oacute;w w Berlinie. <\/p>\n<p>W sumie zamontowane zostan\u0105 23 ekrany. Najwi\u0119cej, bo a\u017c 7, znajdzie si\u0119 na stacji Metro Centrum. Po 4 infoscreeny zamontowane b\u0119d\u0105 na stacjach \u015awi\u0119tokrzyska i Politechnika, 3 na Polu Mokotowskim i stacji Ratusz Arsena\u0142 oraz 2 na Metro Wilanowska.<\/p>\n<p>Wkr&oacute;tce ju\u017c warszawscy pasa\u017cerowie podziemnej komunikacji na ekranach 3 m x 1,7 m zobacz\u0105 m.in. spoty informacyjne i bie\u017c\u0105ce wiadomo\u015bci, a ponadto materia\u0142y reklamowe, kt&oacute;re maj\u0105 og&oacute;\u0142em stanowi\u0107 30 proc. ca\u0142ego programu. Do po\u0142owy maja trwa\u0107 b\u0119dzie faza testowa infoscreen&oacute;w. W&oacute;wczas rozpocznie si\u0119 ju\u017c regularna emisja program&oacute;w.<\/p>\n<p>Str&ouml;er szacuje, \u017ce \u0142\u0105czny koszt inwestycji w Polsce wyniesie ok. 4 mln z\u0142. <\/p>\n","protected":false},"excerpt":{"rendered":"Str&ouml;er Out-of-Home Media rozpocz\u0105\u0142 monta\u017c infoscreen&oacute;w na sze\u015bciu stacjach warszawskiego metra.","protected":false},"author":1,"featured_media":52364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[160],"class_list":{"0":"post-52363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-stroer","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52363"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52364"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}