{"id":52336,"date":"2008-04-03T14:43:14","date_gmt":"2008-04-03T12:43:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zywiec-zdroj-wejdz-na-szlak-zdrowia\/"},"modified":"2008-04-03T14:43:14","modified_gmt":"2008-04-03T12:43:14","slug":"zywiec-zdroj-wejdz-na-szlak-zdrowia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zywiec-zdroj-wejdz-na-szlak-zdrowia.html","title":{"rendered":"\u017bywiec Zdr\u00f3j: wejd\u017a na szlak zdrowia"},"content":{"rendered":"<p>Akcja ma u\u015bwiadamia\u0107, jak wa\u017cne dla diety i zdrowego stylu \u017cycia jest nawadnianie organizmu.<\/p>\n<p>G\u0142&oacute;wnym elementem komunikacji jest strona internetowa SzlakZdrowia.pl, na kt&oacute;rej mo\u017cna wzi\u0105\u0107 udzia\u0142 w konkursie oraz znale\u017a\u0107 porady dotycz\u0105ce zdrowego stylu \u017cycia.<\/p>\n<p>Program edukacyjny wsparty jest akcj\u0105 promocyjn\u0105. Kampania obejmie telewizj\u0119 (spoty), internet (mailing), radio, punkty sprzeda\u017cy oraz dzia\u0142ania PR.<\/p>\n<p>Kreacje kampanii przygotowa\u0142y agencje Euro RSCG, Banah Group, Interactive Solutions i Garden of Words. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"\u017bywiec Zdr&oacute;j rozpocz\u0105\u0142 og&oacute;lnopolski program edukacyjny pod nazw\u0105 &#8222;Szlak Zdrowia&#8221;.","protected":false},"author":1,"featured_media":52337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-52336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52336"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52337"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}