{"id":52290,"date":"2008-04-04T11:05:41","date_gmt":"2008-04-04T09:05:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/szal-zmian-w-praktikerze\/"},"modified":"2008-04-04T11:05:41","modified_gmt":"2008-04-04T09:05:41","slug":"szal-zmian-w-praktikerze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/szal-zmian-w-praktikerze.html","title":{"rendered":"Sza\u0142 zmian w Praktikerze"},"content":{"rendered":"<p>Kampania pod has\u0142em: &#8222;Praktikomania &#8211; sza\u0142 zmian. Wiosna w Twoim domu i ogrodzie&#8221; obejmuje: outdoor (billboardy), telewizj\u0119 (TVP1, TVP2, Polsat, TVN), radio (RMF Fm i rozglo\u015bnie lokalne), pras\u0119 oraz internet. Przygotowano r&oacute;wnie\u017c dzia\u0142ania oparte na komunikacji prowadzonej w marketach: plakaty, naklejki pod\u0142ogowe, hangery, wobblery, gad\u017cety dla najm\u0142odszych.<\/p>\n<p>Akcja potrwa do 17 kwietnia. Kreacj\u0119 kampanii przygotowa\u0142a agencja Szwejkowski. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Guideline. Za dzia\u0142ania PR odpowiada agencja Ku\u017ania PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 og&oacute;lnopolska &#8222;Praktikomania&#8221;, kt&oacute;rej celem jest\nzwr&oacute;cenie uwagi na ofert\u0119 promocyjn\u0105 z okazji rozpocz\u0119cia sezonu\nogrodowo-remontowego.","protected":false},"author":1,"featured_media":52291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2720,1326,1492],"class_list":{"0":"post-52290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-guideline","9":"tag-praktiker","10":"tag-szwejkowski","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52290"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52291"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}