{"id":52286,"date":"2008-04-04T12:53:32","date_gmt":"2008-04-04T10:53:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kuzaj-w-reklamie-castrol-edge\/"},"modified":"2008-04-04T12:53:32","modified_gmt":"2008-04-04T10:53:32","slug":"kuzaj-w-reklamie-castrol-edge","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kuzaj-w-reklamie-castrol-edge.html","title":{"rendered":"Kuzaj w reklamie Castrol Edge"},"content":{"rendered":"<p>Spot stworzony przez Ogilvy New York i zaadaptowany przez Gruppa66 Ogilvy, pokazuje test wytrzyma\u0142o\u015bciowy samochod&oacute;w sportowych, z kt&oacute;rych jeden u\u017cywa oleju Castrol Edge. Sekunduje im mistrzowski duet.<\/p>\n<p>Kampania, kt&oacute;rej przekaz brzmi: &#8222;Maksimum mocy do 45 proc. d\u0142u\u017cej&#8221; prezentuje w\u0142a\u015bciwo\u015bci nowego oleju i charakteryzuje si\u0119 \u017cywymi kolorami i dynamicznymi uj\u0119ciami.<\/p>\n<p>Kreacj\u0119 kampanii zaadaptowa\u0142a Gruppa66 Ogilvy. Media zaplanowa\u0142 i kupi\u0142 MindShare.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 akcja promuj\u0105ca olej Castrol Edge, kt&oacute;rej bohaterami s\u0105 Leszek Kuzaj i Craig Parry.","protected":false},"author":1,"featured_media":52287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1303,85],"class_list":{"0":"post-52286","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gruppa66-ogilvy","9":"tag-mindshare","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52286"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52287"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}