{"id":52210,"date":"2008-04-07T13:52:39","date_gmt":"2008-04-07T11:52:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/apple-i-ny-walcza-o-jabluszko\/"},"modified":"2008-04-07T13:52:39","modified_gmt":"2008-04-07T11:52:39","slug":"apple-i-ny-walcza-o-jabluszko","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/apple-i-ny-walcza-o-jabluszko.html","title":{"rendered":"Apple i NY walcz\u0105 o jab\u0142uszko"},"content":{"rendered":"<p>Inicjatywa miejska &#8222;GreeNYC&#8221; promuje recykling oraz przyjazne \u015brodowisku zachowania. Zastosowane w kampanii logo ma by\u0107, zgodnie ze stwierdzeniem przedstawicieli Apple, myl\u0105co podobne do tego, jakim swoje produkty sygnuje koncern. Skarga producenta wyrob&oacute;w z jab\u0142uszkiem wp\u0142yn\u0119\u0142a ju\u017c do Urz\u0119du Patent&oacute;w i Znak&oacute;w Towarowych. <\/p>\n<p>Znak niesko\u0144czono\u015bci z listkiem, czyli nowe wcielenie nowojorskiego jab\u0142ka, ju\u017c od stycznia jest przedmiotem sporu pomi\u0119dzy miastem a Apple. NYC &amp; Company, miejska organizacja turystyczna, promuje proekologiczne zachowania pos\u0142uguj\u0105c si\u0119 tym symbolem w r&oacute;\u017cnego rodzaju kampaniach w prasie, telewizji, internecie, na taks&oacute;wkach i autobusach.<\/p>\n<p>Apple obawia si\u0119, \u017ce logo Nowego Jorku wywo\u0142a dezorientacj\u0119 w\u015br&oacute;d klient&oacute;w, a co za tym idzie, skutkowa\u0107 b\u0119dzie szkodami dla koncernu. Z drugiej strony miasto nie zgadza si\u0119 z zarzutami Apple, twierdz\u0105c jednocze\u015bnie, \u017ce ochrona logo firmy jest zbyt szeroka.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple oskar\u017ca Nowy Jork o zastosowanie w swojej najnowszej &#8222;zielonej&#8221;\nkampanii logotypu, kt&oacute;ry zbli\u017cony ma by\u0107 do s\u0142ynnego symbolu koncernu.","protected":false},"author":1,"featured_media":52211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[196],"class_list":{"0":"post-52210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-apple","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52210"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52211"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}