{"id":52204,"date":"2008-04-07T16:18:49","date_gmt":"2008-04-07T14:18:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ecco-interaktywne-buty\/"},"modified":"2008-04-07T16:18:49","modified_gmt":"2008-04-07T14:18:49","slug":"ecco-interaktywne-buty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ecco-interaktywne-buty.html","title":{"rendered":"Ecco: interaktywne buty"},"content":{"rendered":"<p>Pod adresem ecco.com.pl\/eccoworld znajduje si\u0119 pi\u0119\u0107 \u015bwiat&oacute;w, przez kt&oacute;re w\u0119druje internauta i zapoznaje si\u0119 z ofert\u0105 but&oacute;w na sezon wiosna\/lato 2008. Motywem przewodnim kampanii jest interaktywna \u0142\u0105ka, na kt&oacute;rej mo\u017cna m.in. czatowa\u0107 i zdobywa\u0107 nagrody.<\/p>\n<p>W kampanii wykorzystano niestandardowe rozwi\u0105zanie kreacyjne &#8211; double billboard stream &#8211; dzi\u0119ki kt&oacute;remu mo\u017cna przegl\u0105da\u0107 poszczeg&oacute;lne modele but&oacute;w bezpo\u015brednio na kreacji reklamowej.<\/p>\n<p>Za kreacje reklamowe oraz stworzenie serwisu odpowiedzialna jest agencja Click5. Kampani\u0119 internetow\u0105 zaplanowa\u0142 Fastbridge.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza internetowa kampania reklamowa marki Ecco pod has\u0142em: &#8222;Przejd\u017a\nbajeczny \u015awiat Ecco&#8221;. Akcji towarzyszy uruchomienie nowego serwisu Ecco\nWord.","protected":false},"author":1,"featured_media":52205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2328,2606],"class_list":{"0":"post-52204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-click5","9":"tag-fastbridge","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52204"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52205"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}