{"id":52150,"date":"2008-04-08T16:12:04","date_gmt":"2008-04-08T14:12:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/snickers-na-plazmach\/"},"modified":"2008-04-08T16:12:04","modified_gmt":"2008-04-08T14:12:04","slug":"snickers-na-plazmach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/snickers-na-plazmach.html","title":{"rendered":"Snickers na plazmach"},"content":{"rendered":"<p>Komunikacja wykorzystana w kampanii ma charakter kontekstowy i zwraca si\u0119 bezpo\u015brednio do konsument&oacute;w. Uwag\u0119 maj\u0105 przyciaga\u0107 has\u0142a przy poszczeg&oacute;lnych sprz\u0119tach, np. &#8222;Kupujesz mikser? A co? R\u0119k\u0105 szybciej nie pomachasz?&#8221;.<\/p>\n<p>Akcja obecna b\u0119dzie w 33 marketach w 26 miastach i potrwa miesi\u0105c. Kreacj\u0119 kampanii przygotowa\u0142a agencja Ambient Media. Za zakup i planowanie medi&oacute;w odpowiada dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa Snickers w sklepach sieci Media Markt.","protected":false},"author":1,"featured_media":52151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1607,831],"class_list":{"0":"post-52150","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ambient-media","9":"tag-mediacom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52150"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52151"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}