{"id":52122,"date":"2008-04-09T13:11:06","date_gmt":"2008-04-09T11:11:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nielsen-kupuje-iag-research\/"},"modified":"2008-04-09T13:11:06","modified_gmt":"2008-04-09T11:11:06","slug":"nielsen-kupuje-iag-research","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/nielsen-kupuje-iag-research.html","title":{"rendered":"Nielsen kupuje IAG Research"},"content":{"rendered":"<p>Transakcja opiewa na 225 mln dol i jest logiczn\u0105 kontynuacj\u0105 zakup&oacute;w takich jak Telephia czy NeuroFocus, dokonywanych przez Nielsen w roku ubieg\u0142ym.<\/p>\n<p>&#8211; Pracuj\u0105c z Nielsen b\u0119dziemy r&oacute;wnie\u017c w stanie zaoferowa\u0107 nasze us\u0142ugi wi\u0119kszej bazie klient&oacute;w &#8211; komentuj\u0105 przej\u0119cie za\u0142o\u017cyciele IAG Alan Gould oraz Ken Orkin. &#8211; W coraz bardziej sfragmentaryzowanym krajobrazie medialnym, wierzymy \u017ce reklamodawcy i koncerny medialne potrzebuj\u0105 w\u0142a\u015bnie takich informacji, jakie zapewni\u0107 mog\u0105 Nielsen oraz IAG.<\/p>\n<p>IAG zajmuje si\u0119 badaniem efektywno\u015bci reklam w telewizji oraz internecie. Do g\u0142&oacute;wnych klient&oacute;w firmy nale\u017c\u0105 Ford, Microsoft, GM, Anheuser-Busch, P&amp;G, Verizon oraz eBay, a tak\u017ce du\u017ce studia filmowe i sieci kablowe.<\/p>\n","protected":false},"excerpt":{"rendered":"Nielsen Company powi\u0119ksza swoj\u0105 przewag\u0119 konkurencyjn\u0105, kupuj\u0105c ameryka\u0144sk\u0105 firm\u0119 badawcz\u0105 IAG Research.","protected":false},"author":1,"featured_media":52123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[2980,1873],"class_list":{"0":"post-52122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-iag-research","9":"tag-nielsen","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52122"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52123"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}