{"id":52118,"date":"2008-04-09T13:15:51","date_gmt":"2008-04-09T11:15:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklamy-w-sieci-czestsze-niz-w-tv\/"},"modified":"2008-04-09T13:15:51","modified_gmt":"2008-04-09T11:15:51","slug":"reklamy-w-sieci-czestsze-niz-w-tv","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/reklamy-w-sieci-czestsze-niz-w-tv.html","title":{"rendered":"Reklamy w sieci cz\u0119stsze ni\u017c w TV?"},"content":{"rendered":"<p>Z szacunk&oacute;w przygotowanych przez ekspert&oacute;w Internet Advertising Bureau wynika, \u017ce udzia\u0142 internetu w rynku reklamy wzr&oacute;s\u0142 z 11,4 proc. w 2006 r. do 15,3 proc., w roku ubieg\u0142ym ust\u0119puj\u0105c jedynie telewizji (21,8 proc) oraz reklamom w druku (19,9 proc.).<\/p>\n<p>Prognozy IAB wskazuj\u0105, \u017ce ju\u017c w nast\u0119pnym roku tendencja ta pog\u0142\u0119bi si\u0119 do tego stopnia, \u017ce internet wyprzedzi pod wzgl\u0119dem udzia\u0142u w rynku reklam oba tradycyjne no\u015bniki na najbardziej rozwini\u0119tym, wartym 5,6 mld dol rynku reklamy internetowej.<\/p>\n<p>&#8211; Wzrost 38 proc. z 2 mld funt&oacute;w do 2,8 mld jest naprawd\u0119 imponuj\u0105cy &#8211; stwierdza Guy Phillipson, dyrektor wykonawczy IAB. &#8211; Nie dziwi wi\u0119c, \u017ce marketingowcy doceniaj\u0105 warto\u015b\u0107 internetu i buduj\u0105 swoj\u0105 mark\u0119 w sieci, u\u017cywaj\u0105c do tego pe\u0142nego zestawu narz\u0119dzi, tak jak ma to miejsce w przypadku reklam w telewizji.<\/p>\n","protected":false},"excerpt":{"rendered":"Ju\u017c w nast\u0119pnym roku sie\u0107 mo\u017ce sta\u0107 si\u0119 najwi\u0119kszym medium reklamowym w Wielkiej Brytanii.","protected":false},"author":1,"featured_media":52119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[137],"class_list":{"0":"post-52118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-iab","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52118"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52119"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}