{"id":52112,"date":"2008-04-09T14:52:42","date_gmt":"2008-04-09T12:52:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reebok-your-move-w-sieci\/"},"modified":"2008-04-09T14:52:42","modified_gmt":"2008-04-09T12:52:42","slug":"reebok-your-move-w-sieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reebok-your-move-w-sieci.html","title":{"rendered":"Reebok: &#8222;Your Move&#8221; w sieci"},"content":{"rendered":"<p>Celem kampanii jest propagowanie filozofii, kt&oacute;ra promuje indywidualist&oacute;w. Dzia\u0142ania maj\u0105 zach\u0119ci\u0107 do wej\u015bcia na stron\u0119, kt&oacute;ra umo\u017cliwia opublikowanie filmu z w\u0142asnym wyczynem sportowym.<\/p>\n<p>Kampania obecna b\u0119dzie w internecie (Interia.pl, Onet.pl, o2.pl, Tlen.pl, Gg.pl, YouTube.com), prasie, telewizji i outdoorze.<\/p>\n<p>Kreacj\u0119 internetow\u0105 oraz stron\u0119 www przygotowa\u0142 Carat Fusion. Za planowanie, zakup medi&oacute;w i adaptacj\u0119 kreacji globalnych odpowiada agencja Hypermedia. Za dzia\u0142ania ATL odpowiedzialna jest agencja McGarry Bowen.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a strona internetowa Reebok.com\/yourmove, kt&oacute;ra jest cz\u0119\u015bci\u0105 wizerunkowej kampanii marki Reebok.","protected":false},"author":1,"featured_media":52113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-52112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52112"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52113"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}