{"id":52108,"date":"2008-04-09T16:12:04","date_gmt":"2008-04-09T14:12:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/db-kredyt-zawodowo-daje-gotowke\/"},"modified":"2008-04-09T16:12:04","modified_gmt":"2008-04-09T14:12:04","slug":"db-kredyt-zawodowo-daje-gotowke","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/db-kredyt-zawodowo-daje-gotowke.html","title":{"rendered":"DB kredyt zawodowo daje got\u00f3wk\u0119"},"content":{"rendered":"<p>Celem kampanii jest wsparcie sprzeda\u017cy produkt&oacute;w, przede wszystkim kredyt&oacute;w konsolidacyjnych oraz dalsze budowanie \u015bwiadomo\u015bci marki. Spot telewizyjny k\u0142adzie nacisk na specjalizacj\u0119 kredytow\u0105, kt&oacute;ra ma przek\u0142ada\u0107 si\u0119 na zawodostwo. Bank chce by\u0107 kojarzony z  &#8222;zawodowym dawaniem got&oacute;wki&#8221;.<\/p>\n<p>Promocja obecna b\u0119dzie w telewizji (m.in. TVP1, TVP2, TVP3, TVN, TVN24, TVN7, Polsat, Superstacja), prasie (Fakt, Metro, Teletydzie\u0144, Tele Max, Imperium Tv, Gazeta Wyborcza), na plakatach i w plac&oacute;wkach DB kredyt.<\/p>\n<p>Akcja potrwa do 28 kwietnia. Za kreacj\u0119 kampanii odpowiada agencja AdWorks. Zakupem i planowaniem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Macroscope OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kampania reklamowa marki DB kredyt, kt&oacute;ra specjalizuje si\u0119 w us\u0142ugach Consumer Finance.","protected":false},"author":1,"featured_media":52109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2730],"class_list":{"0":"post-52108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adworks","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52108"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52109"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}