{"id":52106,"date":"2008-04-09T16:12:05","date_gmt":"2008-04-09T14:12:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/materialy-wideo-sa-skuteczne\/"},"modified":"2008-04-09T16:12:05","modified_gmt":"2008-04-09T14:12:05","slug":"materialy-wideo-sa-skuteczne","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/materialy-wideo-sa-skuteczne.html","title":{"rendered":"Materia\u0142y wideo s\u0105 skuteczne"},"content":{"rendered":"<p>W przeprowadzonych przez Laboratory &amp; Co badaniach por&oacute;wnano dwie wersje strony NiQuitin, jedn\u0105 prost\u0105, drug\u0105 zaawansowan\u0105, zawieraj\u0105ca wideo, oraz stron\u0119 najbli\u017cszego konkurenta. W pierwszej grupie badanych, kt&oacute;rej przedstawiono witryn\u0119 konkurencji oraz pozbawiony wideo serwis NiQuitin, wskazania roz\u0142o\u017cy\u0142y si\u0119 po r&oacute;wno.<\/p>\n<p>Jednak\u017ce drugiej grupie badanych pokazano t\u0119 sam\u0105 witryn\u0119 konkurencji oraz wersj\u0119 strony NiQuitin z wideo. W tym wypadku na witryn\u0119 NiQuitin wskaza\u0142o o 35,5 proc. wi\u0119cej respondent&oacute;w. Podczas bada\u0144 zauwa\u017cono r&oacute;wnie\u017c wzrost wskaza\u0144 na poszczeg&oacute;lne produkty z oferty NiQuitin w grupie, kt&oacute;rej przedstawiono stron\u0119 z wideo, w stosunku do tej, kt&oacute;ra ogl\u0105da\u0142a prost\u0105 wersj\u0119.<\/p>\n<p>&#8211; Badania pokazuj\u0105 r&oacute;wnie\u017c, \u017ce element wideo jest silnym atraktorem uwagi, dlatego forma materia\u0142u wideo i elementy, kt&oacute;re on zawiera, nie mog\u0105 by\u0107 przypadkowe. Nie wystarczy tylko umie\u015bci\u0107 jakikolwiek filmik na swojej stronie. Moim zdaniem przygotowanie strony z materia\u0142em wideo wymaga do\u015bwiadczonego fachowca &#8211; m&oacute;wi Jacek Kowalski z Laboratory &amp; Co.&nbsp;&nbsp;&nbsp; <\/p>\n<p>Badanie zosta\u0142o przeprowadzone na grupie 180 chc\u0105cych rzuci\u0107 palenie respondent&oacute;w w wieku 30-45 lat, na zlecenie agencji interaktywnej OS3 multimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Umieszczenie na stronie internetowej dobrze przygotowanych materia\u0142&oacute;w wideo mo\u017ce pom&oacute;c zwi\u0119kszy\u0107 jej skuteczno\u015b\u0107.","protected":false},"author":1,"featured_media":52107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[3491],"class_list":{"0":"post-52106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-os3-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52106"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52107"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}