{"id":52055,"date":"2008-04-10T17:07:17","date_gmt":"2008-04-10T15:07:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/desperados-dla-mlodych-doroslych\/"},"modified":"2008-04-10T17:07:17","modified_gmt":"2008-04-10T15:07:17","slug":"desperados-dla-mlodych-doroslych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/desperados-dla-mlodych-doroslych.html","title":{"rendered":"Desperados dla m\u0142odych doros\u0142ych"},"content":{"rendered":"<p>Kampania skierowana jest do &#8222;m\u0142odych doros\u0142ych&#8221; w wieku 18-24 lata, kobiet i m\u0119\u017cczyzn, singli z minimum \u015brednim wykszta\u0142ceniem.<\/p>\n<p>Celem promocji jest zakomunikowanie faktu, i\u017c piwo dost\u0119pne b\u0119dzie w szerokiej dystrybucji. Od 2004 roku dost\u0119pne by\u0142o tylko w wybranych sklepach i pubach. Ponadto uwag\u0119 ma przyci\u0105ga\u0107 indywidualny kszta\u0142t bia\u0142ej butelki z embossingiem napisu. Akcja outdoorowa b\u0119dzie opowiada\u0142a o \u015bwiecie marki.<\/p>\n<p>Kampania obecna b\u0119dzie w telewizji (TVP, TVN, Czw&oacute;rka, MTV, Viva, AXN, TVN Turbo), w kinach przy wybrancyh filmach, internecie, outdoorze, w telefonach kom&oacute;rkowych oraz ambient mediach.<\/p>\n<p>Kampani\u0119 outdoorow\u0105 przygotowa\u0142a agencja Locomotiva. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Media Concept.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa \u017bywiec wprowadza na rynek piwo Desperados o smaku Tequili, kt&oacute;remu b\u0119dzie towarzyszy\u0142a kampania reklamowa.","protected":false},"author":1,"featured_media":52056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2352,1439],"class_list":{"0":"post-52055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-locomotiva","9":"tag-media-concept","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=52055"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/52055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/52056"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=52055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=52055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=52055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}